Bologna 24/28 September Pad 30. Music becomes the soundtrack to a timeless design
he Sound of Design – Italian Style Contract is the title of this year’s collective exhibition at Cersaie, the international ceramic tile and bathroom furnishings show to be held in Bologna from 24 to 28 September 2018. Hosted in Hall 30 of the Bologna exhibition centre, the collective exhibition celebrates its fifth edition this year while remaining faithful to its longstanding eclectic approach with a focus on the world of contract furnishing and the excellence of Italian Style. Music and design are both the result of a creative act, they stir emotions and break down barriers, explained the two curators Angelo Dall’Aglio and Davide Vercelli, who with The Sound of Design aim to demonstrate that while timeless in nature, music and design can equally well adapt to current trends and fashions and become a driver of new ideas.
The soundtrack accompanying visitors as they explore the exhibition comprises a series of songs released between 1976 and 1983, hits that gained in popularity over the following decades to become timeless icons. That tumultuous period was marked by an unprecedented mix of diverse musical genres including rock and disco, pop and heavy metal, electro, punk, reggae, ska and hip hop – an explosion of creativity that was not limited to music but also extended to the world of design. Suffice it to think of the role played by design in influencing the creation of musical instruments of the times or how music served as a model for avant-garde designers, shaping the conceptual and spatial development of their ideas.
The Sound of Design is divided into 10 different thematic sets with dedicated music and videos, each of which uses Italian ceramic and bathroom furnishing products to create distinctive exhibition spaces. “The space is organised in the form of an elongated arena to enable visitors to view the entire exhibit from any position,” explain Angelo Dall’Aglio and Davide Vercelli. “We wanted to offer them an emotionally-engaging experience in which they feel they’re at the centre of everything. The exhibition is held within a 720 square metre rectangle, but its spatial distribution remains concealed from the outside. At the centre we have recreated a dance floor inspired by the famous Studio 54 in New York, and facing this the booth of Radio Capital, the partner in the initiative which broadcasts live on air.”
The musical soundtrack, together with images and videoclips from the period, accompanies visitors on an emotional journey exploring the flexibility and characteristics of the displayed products. The music further enhances the experience for visitors as they discover the quality, versatility and performance of the ceramic and bathroom furnishing products, ideal for a wide range of applications in the contract furnishing sector.
“As in previous years, we wanted to create an appealing, sociable and exciting space that engages all the senses, a place that promotes stimulating meetings between people and the participating companies and displays each individual product to maximum effect. The focus on contract furnishing will make the 2018 event especially popular amongst professional visitors, Cersaie’s main target audience.”
Following the success of the four previous events (CerSea in 2014, CerStile in 2015, CerSail Italian Style Concept in 2016, Milleluci in 2017), which attracted a total of 39,800 visitors and 243 participating companies, the collective exhibition of Cersaie 2018 brings together a selection of high-profile companies and an international public of buyers and professionals constantly in search of new creative ideas. Collaboration with the Bologna Design Week will continue this year, and in the city centre an eye-catching portal publicising the exhibition will be installed in the Quadrivio (crossroads) in Galleria Cavour featuring a mini-spa concept and a spectacular waterfall. Musical videoclips from 1976 to 1983, selected in collaboration with Radio Capital, will provide the musical backdrop.
The Sound of Design also has a live web and social media presence thanks to the online programme Isola Social organised again this year by the magazine Il Bagno Oggi e Domani in close collaboration with design bloggers Carlotta Berta (unprogetto), Elisabetta Mattiello (MaisonLab), Simona Nurcato (BesideBathrooms) and Nora Santonastaso (design outfit) and with the participation of the Italianbark international blog team coordinated by Elisabetta Rizzato.
The Sound of Design is an event promoted by Edi.Cer. Spa, Bologna Fiere and Promos s.r.l. and organised by Promos s.r.l. during Cersaie 2018. Curated by Angelo Dall’Aglio and Davide Vercelli, it is held from 24 to 28 September in Hall 30 of the Bologna Exhibition Centre and in the Quadrivio of Galleria Cavour in the city centre during the Bologna Design Week from 25 to 29 September.
Calendar of events
12:00 pm – – 2:00 pm – Radio Capital live with Doris Daily
2:30 pm – Official opening of the exhibition.
12:00 pm – 2:00 pm Radio Capital live with Doris Daily
4:00 pm – Houzz & Home 2018: trends in the renovation market
5:00 pm – Matrix4Design @ Cersaie2018. What novelties are architects looking for in the contract sector. Teresa Sapey and Matteo Nunziati talk to companies.
2:00 pm – 2:00 pm – Radio Capital live with Doris Daily
2:30 pm – Award ceremony for ADI Ceramics & Bathroom Design Award 2018
7:00 pm – Opening of exhibition The Sound of Design in Galleria Cavour in Bologna city centre
2:30 pm – Julia Marmi with ADI Friuli Venezia Giulia and APPC (Architects, Planners, Landscapers and Conservationists) Udine – Award ceremony for design competition on Pietra Piasentina “Fifty”
7:00 pm – DJ set Radio Capital with Prezioso DJ
From Tuesday 25 to Friday 28 September: wine tasting
ADRENALINA, BERTOLOTTO, BRIONVEGA, CANTONI TRADING, CERAMICA SANT’AGOSTINO, CORDIVARI DESIGN, EMILGROUP, ETERNO IVICA, FIMA CARLO FRATTINI, FLAMINIA, GOMAN, GUFRAM, HOUSE OF MUSIC, ITLAS, JULIA MARMI – PIASENTINA STONE, LAGO, LEA CERAMICHE, L’OPIFICIO, LUCE DI CARRARA MARMO, MADE A MANO, MINACCIOLO, OIKOS – COLORE E MATERIA PER L’ARCHITETTURA, OPINION CIATTI, RAGNO, RUBINETTERIE 3M, SELETTI, SLAMP, UPGROUP, WALL&DECÒ.
BRIGHT – VIDEO E COMUNICAZION INTEGRATA, DESIGNPRESS.INFO, IL BAGNO OGGI E DOMANI – DBINFORMATION, INTERPROMEX COMUNICAZIONE, MATRIX4DESIGN – EDITRICE INDUSTRIALE, RADIO CAPITAL.
ALYA, BF SERVIZI- BOLOGNAFIERE GROUP, GALLERIA CAVOUR, GPLANET, LATIFOLIA GROUP.
The two curators
Born in Bologna in 1969, Angelo Dall’Aglio graduated in Architecture from Milan Polytechnic with a specialisation in Industrial Design and Furnishing. He collaborates with well-known companies in the furniture sector as a designer and consultant and at the same time works on interior architecture for private homes, shops, offices and exhibits. Since 2013 he has been on the management team of Promos srl, the Cersaie Show Office, and in 2015 was appointed head of organisation.
Born in 1966 in Varallo (Vercelli), Davide Vercelli graduated in engineering from Turin Polytechnic. A designer and art director, he has worked with leading companies in a range of sectors, including: Fima Carlo Frattini, where he has worked as art director since 2015; Ritmonio, from 1999 to 2007, creating the concept and serving as company director; Liberostile, of which he was the founder; HOM; Marmo Elite. In 2013 he created Aggregàti, a major collective event at Cersaie 2013 and the Fuorisalone 2014 devoted to the contract furnishing and wellness sectors. He is a lecturer at the Milan and Turin Polytechnics and at the I.E.D., a coordinator of the Living thematic commission for the ADI Design Index and a member of Atelier dell’Innovazione. He has twice been shortlisted for the Compasso d’Oro Award and has won a number of prestigious international awards including Design Plus, International Design Awards and the Good Design Award.
General information: Promos – tel. +39 051.66.46.000 – email@example.com
Map Design Communication Cersaie
Patrizia Ledda Andrea Serri
Mob. +39 339 4766974 Mob. +39 348 1504905