Milan Design Week – MOTION-RESPONSIVE LUMINOUS ARENA Habits design studio

Milan Design Week – Fuorisalone 2022



SUPERDESIGN SHOW – Superstudio Più – Via Tortona 27 – Milano

Habits Design Studio, multidisciplinary design Milan based company, presents at Fuorisalone a circle-shaped interaction design installation, which explores the relationship between movement and light. It’s a physical and digital interaction between the human body and light, made spectacular through the art of Kataklò Athletic Dance Theatre Italian dance company. 

“Through this research, we show some aspects of the most advanced knowledge that we develop inside the studio. The designers who wrote the Italian design history studied the manufacturing processes, experimented with pipes and sheet metal, they explored injection moulding. They built incredible wooden prototypes to better understand the shape, the dimensions, the ergonomics. Alongside these methods, we now study the experience of the product. We learn to manage the digital layer that surrounds the product and puts it in relationship with the user”, state Innocenzo Rifino and Diego Rossi, founders of Habits Design Studio.

In the ancient and ritual shape of the circle the body that moves produces luminous and sonorous signs that give back a multisensory experience. Habits’ installation takes inspiration from land art pieces, drawing on the ancestral value of the circle as boundary of a space. The dancers from Kataklò and the visitors of Fuorisalone, dancing and moving near the ring, generate a scenography of light, colors and sounds, that involves the senses.

The repercussions of this experimental project lead to the evolution of electronic products in which the interaction experience and the information exchange between product and user are decisive. In studio we build prototypes that we define “high fidelity” because they are very close to the reality of the digital and interactive experience that the user will have. Exploring dance, the gesture, the light, we build a humanistic relationship: a dialogue between the people and the product. With the knowledge deriving from this model, we can hypothesize a future of products with emotional response, in which light is distributed in the shape, changes with time and is sensitive to the contest”, conclude Rifino and Rossi.

Technical details of the installation

Modular structure of 24 interconnected metal elements, which form a ring with a diameter of 4 meters, equipped with 5400 LED RGB on a total length of 40 meters. The system is managed by a software that connects a microprocessor with an infrared camera, which detects the movements inside the ring. It processes images and lights, creating a luminous scenography with unique colors and sounds.

Photo credits: Habits Design Studio

Habits Design Studio is an international design and innovation comany, founded in 2004 in Milan by Innocenzo Rifino and Diego Rossi, both graduated in Industrial Product Design at Politecnico di Milano, The studio is a multidisciplinary reality with a focus on interaction design, and it helps enterprises to build products that will help to define our future. Habits has received more than 150 international awards and achievements: ADI Index, Good Design, Red Dot Design Award, Design Plus. Habits works with Haier, Panasonic, Braun, Schindler, Comelit, De Longhi, Martinelli, Luceplan, Flos.

Kataklò Athletic Dance Theatre, is a stable and independent company established in Milan in 1995 by Giulia Staccioli. The name derives from the old Greek for “I dance by bending and contorting my body”. The refinement of the choreography and theatrical script of Kataklò has the emotive power of composing surrealistic scenarios, of creating conjuring postures and of dismantling imaginative barriers surpassing all cultural and linguistic boundaries and generation gaps. This could be well done thanks to the unmistakable and spectacular mix of body movements, dance steps, acrobatic athleticism, mime, humour, sound, lights and costumes.


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