For Adrenalina, the reknowned upholstery manufacturer, design and respect for the environment are a commitment, indeed. Sustainability and the need to reduce the impact on the environment, always keeping an eye out for new eco-sustainable materials available on the market, is leading the company to be increasingly “green”.
The goal of achieving an increasingly circular economy in the upholstery supply chain is very close to Adrenalina’s heart. Valentina Bigiarini, marketing and communication manager, stated that: “Upholstery is a field that still suffers from the massive presence of non-ecofriendly and non-recyclable materials as regards padding. For wooden structures, on the other hand, we only use FSC and Carb2 certified products, and for iron and steel parts we aim for proper disposal since the remelting of metals limits the opening and exploitation of new mines and therefore reduces CO2 emissions. All Adrenalina products can be easily disassembled and broken down to be conveyed to separate waste dumps at the end of their life cycle”.
This is the spirit with which Adrenalina launches the new version of LEO sofas and armchairs, designed by Russian designer Daria Zinovatnaya and presented in summer 2020, now upholstered with the brand new Oceanic material by Camira Fabrics, a 100% recycled polyester fabric made of the plastic waste that pollutes beaches and oceans, the result of the SEAQUAL project, an important initiative involving brands from all over the world that aims at keeping seas and oceans clean.
The new high-tech material is also extraordinarily wear-resistant and available in a palette of soft and delicate pastel colors that perfectly match Zinovatnaya’s design. With its clever Oceanic upholstery made of recycled plastic, the LEO series becomes a herald of the protection of nature and the preservation of the environment.
Leo has an elegant and balanced physiognomy, in which the contrast between the rigidity of the tubular metal frame and the softness of the padded cushions is enhanced by the chromatic choices. These two elements that contrast and complement each other, blend and fit into each other, joined by fabric buckles that hook the soft parts to the metal structure along the edges of the seat cushions.
Daria Zinovatnaya’s stylistic code focuses on the relationship between color and geometry and draws inspiration from the artistic movements of the Russian avant-gardes of the early 1900s and from the postmodern design of the early 1980s. The “postmodernist” shape of the LEO series will fit smoothly into residential interiors and contract grade projects, meeting the needs of those who look for a corner to unwind and relax and those who appreciate comfort when held up in a waiting area.
LEO series technical data
Designer: Daria Zinovatnaya
Upholstery: Oceanic fabric by Camira made of recycled plastic and SEQUAL Yarn made of the plastic waste from the Ocean
Materials: Iron frame; recycled and recyclable polyurethane padding
Armchair: L 108 D 84 H 80 Hs39
Sofa: L 246 108 D 84 H 80 Hs39
Daria Zinovatnaya biography
Daria Zinovatnaya was born in Simferopol, Crimea, in 1992, and has cultivated her passion for design since early childhood. She attended the Art School, then the Academy of Architecture and immediately afterwards she began to express her creativity through her projects.
The basis of her work are color and geometry, a combination of color schemes. Renown for her iconic postmodern furniture, accessories and interiors, she devotes herself to furniture and interior design, and is a popular Instagram influencer.
Adrenalina is freedom of expression, of dreaming aloud, and of coloring the imagination, through bold and innovative upholstered seating collections.
Care for technical details, great attention to comfort and softness and a look at the latest fashion trends shape Adrenalina philosophy. Adrenalina upholstered collections break the mold conferring uniqueness to the place that hosts them without compromising on comfort.
Adrenalina draws on the experience and wisdom of traditional craftsmanship combined with a constant search for innovative materials and the development of modern production techniques, while maintaining all the features of an atelier where the desires of those who love to surround themselves with bold original statement-like design can be fully satisfied.
Adrenalina is a haven for visionary creativity, a space where diversity is a value to be protected
A brand of Domingo Salotti srl, Adrenalina was born in 1999 out of the the desire to conceive eclectic and innovative designs for upholstered furniture for commercial and residential use, reinterpreting armchairs, sofas and modular padded seating furniture as iconic and sculptural elements that, although stunning, are always extremely comfortable. Numerous Italian and foreign designers work in partnership with Adrenalina.
Pesaro, 25 novembre 2020
Referente Stampa Valentina Bigiarini