The Famous Bathrooms thematic exhibition curated by Angelo Dall’Aglio and Davide Vercelli, which featured 32 designer bathrooms inspired by famous historical figures and consisting of a series of sets testifying to the excellence of Italian Style, has posted excellent final results.
The exhibition is now an unmissable appointment for visitors to Cersaie and was attended by 10,000 visitors (including 27% non-Italians) and 200 journalists. With its cross-cutting appeal in terms of product types and exhibition experience, this year’s event was the sixth in the series and adopted a rather different approach while maintaining the same format. The two curators, Angelo Dall’Aglio and Davide Vercelli, chose a new and highly innovative exhibition model, a cross between a traditional trade fair and an art gallery where each set displayed a small number of carefully selected items.
Famous Bathrooms offered a free interpretation of the bathroom space inspired by people who have shaped history and have excelled in fields spanning art, culture, science, music and cinema – from the Beatles to Sigmund Freud, from Coco Chanel to Piet Mondrian, from Le Corbusier to Maria Callas. The underlying concept was that the bathroom is the realm of well-being, a place to be furnished and customised, as well as being the part of the home closest to the product sectors of Cersaie. Each individual slot was inspired by a famous figure and occupied by one of the 32 participating companies. The sequence of slots was arranged along a semi-circular path leading to the lounge area at the heart of the exhibition. The introduction of a central business area complete with work corners available for use by companies was much appreciated.
Again this year the programme of meetings offered plenty of food for thought. The official inauguration on the first day of Cersaie, ably conducted by the well-known art critic Philippe Daverio who enthralled and entertained the audience, was followed by the presentation of the ADI Ceramics & Bathroom Design Award and the first edition of the ADI Booth Design Awards; the conference organised by Matrix4design entitled “The new horizon of contract design” with Pierattelli Architetture and Spagnulo&Partners and the conference “The harmony of colour in architecture according to Feng Shui” with Stefano Parancola. As has become customary for a number of years, the thematic exhibition also featured in the Bologna Design Week with a portal present in the Quadrivio or Crossroads in Galleria Cavour , the heart of the city’s shopping district.
The exhibition was organised with the contribution of the Italian Trade Agency ITA.
General information: Promos – tel. +39 051 6646000 – email@example.com
Map Design Communication Cersaie
Patrizia Ledda Andrea Serri
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