An eco-sustainable and technologically innovative project for the city: this is how the installation designed by Asti Architetti, created with the ceramic surfaces and smart solutions of Iris Ceramica Group, appears at the FuoriSalone 2023, in the centre of Milan.

Set against the Brera Design District, Asti Architetti and Iris Ceramica Group present a temporary workstation in the heart of Milan: a corner of the future, an urban oasis designed to replenish our minds and recharge our energies. Via dei Mercanti, a cornerstone of Milan’s urban history, becomes the stage of a project that aims to bring added value to urban furnishings: continuous seating that can be freely used to work and rest, in direct contact with an olive tree, the signature style of Asti Architetti.

The project draws an “urban bench” formed by the overlapping of different layers of 4D Ceramics, the pioneering natural ceramic surfaces created with Iris Ceramica Group’s full-body technology, expressed through the brand SapienStone. The “Urban Station” also contributes to improving the environment, with the natural Active Surfaces® used on the upper layers, which have special anti-pollution, antibacterial and antiviral properties.

The “Urban Station” installation stimulates thought on the themes of urban architecture and “eco-sustainable devices for use by citizens” which will be discussed on Tuesday 18 April at 6.30 pm in a meeting attended by the Vice-Rector of Milan Polytechnic, Emilio Faroldi, and the architect Paolo Asti, at the Iris Ceramica Group Showroom in via Santa Margherita 4.

The initiative is part of a rich programme of events that will be hosted by Iris Ceramica Group in its showroom where, for the whole duration of the FuoriSalone, some exceptional meetings will take place, investigating the present and future scenario of architecture, from Italy to Dublin and on to the Middle East. Attendance of the meetings is subject to registration.

Paolo Asti was born in Milan on 4 September 1963, and graduated in Architecture at Milan Polytechnic in 1990. In 2004 he founded the firm “Asti Architetti” in Milan, today in via Sant’Orsola 8. The firm’s activities run from residential to tertiary to commercial sectors, focusing on the field of integrated architectural design with a special interest in buildings understood in their entirety, and with a view to the requalification of entire historical buildings constructed between the 1930s and 1960s in the heart of Milan. His main projects include: Edison 1, Fabio Filzi 29, Torino Palla Lupetta, Foro Buonaparte 16, Moscova 58-47 and Cordusio 1 (Starbucks d’Italia). The most recent: Largo Augusto 1, Liberty Tower, hotel UNA, Alserio 10, Moscova 33 and the restyling of the Velasca Tower, including the square, still in progress. Paolo Asti is the real estate architect of private clients, from banks to insurance undertakings, as well as large real estate operators who see investments in the city as great business opportunities, but is above all an attentive, sensitive professional who deals with the renovation and re-functionalisation of historical buildings, seeking to interpret the town planning laws in force and the current living needs in the best possible way.



Asti Architetti Press Office: Map Design Communication – Patrizia Ledda tel +39 339 4766974 –