Adrenalina welcomes visitors to the Salone del Mobile 2023 in a booth designed as a perspective grid that takes shape by delineating floor and walls and becomes substance in the new upholstery Passepartout collection: a kaleidoscopic system of modular seating and accessories that generates infinite combinations, designed by Debonademeo.

At the Salone del Mobile 2023, Adrenalina tells its rebranding story with the launch of the new logo – designed by Italian graphic design VZNstudio – and the presentation of a new catalogue made of a mixed collage technique of render environments and photo-inserts of real products – by Cipria Studio.  The art direction is by Debonademeo design duo.

That shows a combination of art, design and visual architecture that goes beyond the usual rendering and stages spaces that enhance the characteristics of contemporary living, where the brand collections talk and interact with human beings.

 

Adrenalina proposes a vision of an environments with a fluid soul, with no clear boundaries between home, office and leisure spaces. The new concept it is conceived on the interpretation of this hybrid space. The products and communicative language tell environments as a living presence interacting with the actions of contemporary man in his fluid existence.

Adrenalina welcomes visitors to the Salone del Mobile 2023 in a booth designed as a perspective grid that takes shape by delineating floor and walls and becomes substance in the new upholstery Passepartout collection: a kaleidoscopic system of modular seating and accessories that generates infinite combinations, designed by Debonademeo.

 

Passepartout is not just the name of a collection, but the design concept of an era in which the brand chooses a more rational and versatile design, entrusting it with the role of aesthetic and functional connector between the iconic products that have made its history so far.

Together with Passepartout are the well-known sofa Soft Machine, armchairs Lov and Hammock upholstered in bright colour technical and textured fabrics and Boll seating dressed in an elegant satin embroidered oriental-inspired pattern cover.

 

 

 

 

Profilo Adrenalina

Adrenalina brand born in 1999 with the aim of bringing a breath of fresh air to the world of upholstered furniture. Disruptive, sculptural and positively different, Adrenalina has grown over the years, proposing unusual shapes and daring with enthusiasm from all points of view: conceptual, stylistic and communicative. It has been furnishing public and private spaces. The Adrenalina collections are designed by Italian and international designers bringing unusual and unconventional shapes to the market. Since 2022, the artistic direction has been entrusted to the Italian Debonademeo design duo. Twenty-four years have passed since its first launch, Adrenalina has outgrown its fancy time and is evolving towards a history characterised by grace and elegance. The 2023 rebranding begins with the logo, and goes on with the new image and expression, placing the seating object as the focus of a dialogue with the contemporary human being, in fluid and transversal environments.

 

 

 

 

Bio Debonademeo

Italian Luca De Bona and Dario De Meo founded the Debonademeo studio based in Padua and Milan. A dual perspective marked by innovation and tradition that feature projects aimed at overcoming the form-function dualism to enrich the contemporary habitat with expressive value. A micro and macro scale research that reinterprets and merges various fields: architecture, furniture design, graphic design and art to create contexts and artefacts capable of telling stories and creating emotions. Declaring the hic et nunc as their own methodological manifesto, they connect different signals of the past and present to translate them into creative strategies in an innovative approach to brand identity, art direction and product design.

Bio Cipria Studio

Italian Cipria Studio is a creative duo specializing in architecture, interiors, concept and graphic design. Founded in 2019 by Annalisa Pruiti Ciarello and Marzia Iacono, two architects who love timeless design and storytelling. The collage technique is their favourite tool for defining spaces and projects, a light but dense approach of references and quotations, a suspended reading space, waiting to be inhabited.

Milano aprile 2023

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Asti Architetti Press Office: Map Design Communication – Patrizia Ledda tel +39 339 4766974 – p.ledda@mapdesign.it