ASTI ARCHITETTI - Torre Velasca is about to be revealed again to the city of Milan.
After over two years of planning by the ASTI ARCHITETTI studio - in constant touch with Hines and the Soprintendenza Archeologica, Belle Arti e Paesaggio (Superintendecy of Archaeology, Fine Arts and Landscape) - and after 20 months of renovation work, material analyses, and historical documentary studies, Torre Velasca is about to be revealed again to the city of Milan.
Torre Velasca, built and designed by BBPR between 1956 and 1958, became since its construction a symbol of Milan and its post-war recovery and, since then, it has become an iconic landmark in the Milanese architectural landscape.
Dismantling work has begun on the tarps and scaffolding that have covered Torre Velasca for the past 18 months to allow the delicate and complex restoration work.
Asti Architetti was in charge of the project for the renovation and renewal of the façade while respecting the building's original design, was in collaboration with the CEAS studio for the façade renovation works - in close contact with the Milan Superintendency of Archaeology, Fine Arts and Landscape - while Hines, as development manager and investor of the HEVF Milan 1 fund managed by Prelios SGR S.p.A, co-ordinated all the actors involved and supported the work during all phases of the delicate process.
“My professional career basically focuses on existing buildings, within the extremely multilayered setting of the historical city: my work always begins with an existing building. In this case, the existing building is the expression of the very essence of the architectural rebirth (and not only) of post-war Milan. The project is a huge responsibility that fills me with pride and it encourages me to return to Milan one of its gems, by restoring it to its former glory", underlines Paolo Asti.
By the end of September, the scaffolding that covered all four sides of Torre Velasca will be taken down, while works will continue inside the building, always based on a project by Studio Asti, and they will be completed by 2023.
“The project is focused on the "overall image" of the tower, with the aim to identify the functions requested by the client, by paying special attention to the definition of the building, its typology, and architectural features of the internal office and residential units. These different aspects had already been studied by the BBPR and then fine-tuned in all their details, in connection with one another. Each unit is different from the other, be it offices, residences or retail units on the base floors, and this reflects the compositional variety of the façades, the design of the interiors, the layouts, the relationship between inside and outside, the fixed furnishings as well as the finishing materials and colours", Architect Asti points out.
As a matter of fact, Asti Architetti's aim was to embrace the "spatial sensitivity" that underpinned BBPR's original design.
Since 1958, the Torre Velasca had never undergone renovation, maintenance and redevelopment. The weathering of the last 70 years, however, had profoundly deteriorated the building's façade, which had by then lost its original colours, characterised by iridescent shades that could vary according to the changing light at different times of day. In order to restore the building to its original colour that overlooked the Milan skyline at the end of the 1950s, the work team conducted scientific material analyses on the plaster, field studies, historical documentary research and recovered evidence to restore all the elements that build the façade The plaster identified was then studied with Mapei in order to create a specially developed binder, that was named legante Velasca, able to restore the building's peculiar "pink-grey" colour that was expected.
The restoration work on the façades, however, was not just of an aesthetic and architectural nature, but also involved structural consolidation.
Thanks to such efficient synergies - and to the support of the architect Belgiojoso, who granted access to the original archives of the tower's plans - Torre Velasca is now being returned to the city of Milan, preserving its original characteristics, renewing some of its functional features with a view to sustainability, safety and space liveability.
Milan, 5th September 2022
Architectural design: Asti Architetti
Owner and developer: Hines Italy
Façade consolidation project: CEAS
General plant design: ESA Engineering
Companies involved in the façade restoration work:
General Contractor: Ars Aedificandi S.p.A. – Villa d'Adda (BG)
Façade restoration: Gasparoli S.r.l. – Gallarate (VA)
Supplier Legante Velasca: Mapei S.p.A. – Milano
Scaffolding: Gruppo Di Falco S.r.l. – Opera (MI)
Photo Torre Velasca: courtesy by Hines Italy
Photo Torre Velasca: @Giacomo Albo
Photo Paolo Asti: @Andrea Cherchi
Press office Asti Architetti:
Map Design Communication – Patrizia Ledda tel +39 339 47 66974 p.ledda@mapdesign.it
Adrenalina returns to the Salone del Mobile for its 2022 edition, the first step in the brand's ongoing renewal process derived from a careful observation of the new relationship between people and furniture.
Adrenalina returns to the Salone del Mobile for its 2022 edition, the first step in the brand's ongoing renewal process derived from a careful observation of the new relationship between people and furniture. "The pandemic period, new technologies and changing lifestyles have taught us that it is reductive to define a space as living room, office, reception. The concept is actually much broader and more flexible; space today adapts to different uses."
The rules of a new way of co-habiting, co-existing, and co-operating are being redefined: the home is also being turned into an office, the work space is acquiring domestic atmospheres, hospitality, retail and museum venues are adopting new codes of hospitality.
Adrenalina responds to this metamorphosis by refining its unique and visionary personality to evolve and project itself into the future. This transition includes the collaboration with the Italian design duo Debonademeo - Luca De Bona and Dario De Meo - who, at the end of 2021, have been entrusted with the artistic direction of the brand.
News at this Salone is Biscuit modular seating, a collection designed by Kazuko Omamoto, a system of modular seating intended for waiting areas, coworking communal areas or hotel lobbies, where people passing by can stop for a short break and work.
About the other products:
Hammock armchair designed by Debonademeo in 2021 and the Swing collection by the same designers, a collection of sofas and armchairs (2020), presented only virtually during lock-down periods, can finally be touched, then the evergreen Leo (2020), by Ukrainian designer Daria Zinovatnaya, reissued in new textures and nuances. The Nuda armchair designed by Simone Micheli, one of the brand's historical pieces, launched in 2001 and now dusted off from the historical archive with a restyling of materials and colours, is relaunched.
The Adrenalina stand at the fair gives way to the new relationship between man and furniture: the exhibition area retains its function as a container of actions and a generator of emotions, but becomes more malleable by allowing the exchange between settings and sectors, between flows and visions, and stages the new daily living standards and the relationships between human beings and the furniture surrounding them.
In this new concept of space, each furniture item, whatever its series, becomes a protagonist, while happily coexisting with the others and generating microcosms to be inhabited.
The exhibition design is the result of a collaboration between art directors Debonademeo and visual architects from Cipria Studio. Debonademeo took up the challenge of giving shape, as if in a pop-up book, to the two-dimensional collage settings created by Cipria Studio for Adrenalina.
The rigorous geometry of the pure volumes decorating the exhibition enhances the soul of Adrenalina products. Wooden shells and polyurethane parallelepipeds, the same ones used to build sofas and armchairs, are now exhibited, dominating the scene and honestly declaring the material, the soul that hides under shapes and colorful fabrics, the essence of a company in whose veins runs the blood of craftsmanship throbbing with the desire to evolve and innovate.
Profilo
A is brand of Domingo Salotti srl, Adrenalina was born in 1999 out of the the desire to conceive eclectic and innovative designs for upholstered furniture for commercial and residential use, reinterpreting armchairs, sofas and modular padded seating furniture as iconic and sculptural elements that, although stunning, are always extremely comfortable. Numerous Italian and foreign designers work in partnership with Adrenalina.
Adrenalina is freedom of expression, of dreaming aloud, and of coloring the imagination, through bold and innovative upholstered seating collections. Care for technical details, great attention to comfort and softness and a look at the latest fashion trends shape Adrenalina philosophy. Adrenalina upholstered collections break the mold conferring uniqueness to the place that hosts them without compromising on comfort.
Adrenalina draws on the experience and wisdom of traditional craftsmanship combined with a constant search for innovative materials and the development of modern production techniques, while maintaining all the features of an atelier where the desires of those who love to surround themselves with bold original statement-like design can be fully satisfied.
Adrenalina is a haven for visionary creativity, a space where diversity is a value to be protected
Ufficio stampa
MAP DESIGN
www.designpress.info
ADRENALINA
Referente Stampa Valentina Bigiarini
Milan Design Week - Superbloom, an immersive and joyful exhibition bringing Southern California blooms to Milan
SUPERBLOOM
Los Angeles-based design collective RIOS presents Superbloom, an immersive and joyful exhibition bringing Southern California blooms to Milan
RIOS designs Superbloom, a tantalizing multisensorial journey through colors, scents, and sounds as a tribute to the natural and rare phenomenon of a superbloom.
"RIOS is an international multidisciplinary design collective. We are passionate believers that design is an act of optimism and can be a conduit for creating harmony in the awareness of places, people, and cultures," says Sebastian Salvadó, Creative Director and Partner at RIOS. "We look forward to inviting visitors to our debut Milan exhibition Superbloom. They can join us in an immersive experience inspired by our local desert bloom, which every year inspires people to come together in a joyous engagement with nature."
Superbloom will welcome visitors to a vivid sensory-filled exhibition that orients them through three rooms, each building a crescendo of activity as one approaches the final space. These rooms create simulations of biological processes such as the watering, propagation, and blooming of wildflowers, a phenomenon globally but particularly spectacular in Southern California, where RIOS is based.
As visitors experience the exhibition, they will journey through the Rain Room, which sets the stage for blooms in nature. An earthy aroma and track of arrhythmic tones and echoes simulate falling rain.
In the distance, the sun beckons visitors to the Sprout Room, which transitions one to the fresh air and greenery, that has not yet matured to its hyperbolic state. Colors shift from deep to bright, dappled sounds will fade into a wild field, and scents will be aromatic, woody, and fresh. Rio Benches, designed by RIOS in collaboration with Janus et Cie, are positioned throughout to offer a moment of respite.
Visitors are welcomed to an otherworldly dimension as they approach the Bloom Room. Filled with exaggerated and vibrant floral installations and scents that evoke a joyful experience reflective of nature’s reemergence and the concentration of energy of the Superbloom. The Bloom Room is the space of being “reborn,” where projected images and play on light are accompanied by melodic music.
“The inspiration of our exhibition is to connect people and unite the audience of Milan Design Week in a shared experience in recognition that moments of gathering, like those of a Superbloom, no matter how fleeting, can be powerful for making community,” says Salvadó.
After the design week, thanks to Milan-based design agency Esther Burton, the exhibition items will be donated to 'Ai.Bi. Associazione Amici dei Bambini’, a non-profit association fighting child neglect in Italy and worldwide as well as supporting refugee Ukrainian mums with their kids in Italy. Instead of being discarded, Superbloom's colours will bring joy in the playrooms of local welcoming centres.
Superbloom partners: JANUS et Cie, P.F. Candle Co, Syng, notNeutral, 80plus Coffee Roasters, Dalla Corte.
@rios.imagines #superbloomRIOS #MDW2022, #riosimagines #RIOSinMilan
Foto: Matteo Cirenei
About RIOS: RIOS is an international design collective working beyond boundaries to inventively combine disciplines and amplify the impact of design. Combined, our talents comprise a wide range of professional skills including architecture, landscape, urban planning, interior design, video, graphics and signage, experiential, and product design. Our work is irreversibly connected to the narrative of place and the complex order of human culture, creating solutions that are joyful, authentic, and unexpected. Our projects are diverse, including commercial, civic, hospitality, institutional, and residential.
Recently completed projects by RIOS include Spotify’s Content Campus, the headquarters of GoodRx, the Jardin de la Réciprocité at the prestigious International Garden Festival Domaine du Chaumont-Sur-Loire and the Lawrence J. Ellison Institute for Transformative Medicine. For more information visit www.rios.com
Milan Design Week - MOTION-RESPONSIVE LUMINOUS ARENA Habits design studio
Milan Design Week - Fuorisalone 2022
SINCRONIA
MOTION-RESPONSIVE LUMINOUS ARENA
SUPERDESIGN SHOW - Superstudio Più - Via Tortona 27 – Milano
Habits Design Studio, multidisciplinary design Milan based company, presents at Fuorisalone a circle-shaped interaction design installation, which explores the relationship between movement and light. It’s a physical and digital interaction between the human body and light, made spectacular through the art of Kataklò Athletic Dance Theatre Italian dance company.
“Through this research, we show some aspects of the most advanced knowledge that we develop inside the studio. The designers who wrote the Italian design history studied the manufacturing processes, experimented with pipes and sheet metal, they explored injection moulding. They built incredible wooden prototypes to better understand the shape, the dimensions, the ergonomics. Alongside these methods, we now study the experience of the product. We learn to manage the digital layer that surrounds the product and puts it in relationship with the user”, state Innocenzo Rifino and Diego Rossi, founders of Habits Design Studio.
In the ancient and ritual shape of the circle the body that moves produces luminous and sonorous signs that give back a multisensory experience. Habits’ installation takes inspiration from land art pieces, drawing on the ancestral value of the circle as boundary of a space. The dancers from Kataklò and the visitors of Fuorisalone, dancing and moving near the ring, generate a scenography of light, colors and sounds, that involves the senses.
“The repercussions of this experimental project lead to the evolution of electronic products in which the interaction experience and the information exchange between product and user are decisive. In studio we build prototypes that we define “high fidelity” because they are very close to the reality of the digital and interactive experience that the user will have. Exploring dance, the gesture, the light, we build a humanistic relationship: a dialogue between the people and the product. With the knowledge deriving from this model, we can hypothesize a future of products with emotional response, in which light is distributed in the shape, changes with time and is sensitive to the contest”, conclude Rifino and Rossi.
Technical details of the installation
Modular structure of 24 interconnected metal elements, which form a ring with a diameter of 4 meters, equipped with 5400 LED RGB on a total length of 40 meters. The system is managed by a software that connects a microprocessor with an infrared camera, which detects the movements inside the ring. It processes images and lights, creating a luminous scenography with unique colors and sounds.
Photo credits: Habits Design Studio
Habits Design Studio is an international design and innovation comany, founded in 2004 in Milan by Innocenzo Rifino and Diego Rossi, both graduated in Industrial Product Design at Politecnico di Milano, ww.habits.it. The studio is a multidisciplinary reality with a focus on interaction design, and it helps enterprises to build products that will help to define our future. Habits has received more than 150 international awards and achievements: ADI Index, Good Design, Red Dot Design Award, Design Plus. Habits works with Haier, Panasonic, Braun, Schindler, Comelit, De Longhi, Martinelli, Luceplan, Flos.
Kataklò Athletic Dance Theatre, is a stable and independent company established in Milan in 1995 by Giulia Staccioli. The name derives from the old Greek for “I dance by bending and contorting my body”. The refinement of the choreography and theatrical script of Kataklò has the emotive power of composing surrealistic scenarios, of creating conjuring postures and of dismantling imaginative barriers surpassing all cultural and linguistic boundaries and generation gaps. This could be well done thanks to the unmistakable and spectacular mix of body movements, dance steps, acrobatic athleticism, mime, humour, sound, lights and costumes.
Press office:
Map Design Communication
Patrizia Ledda tel +39 339 4766974 p.ledda@mapdesign.it
Sara Foschi tel +39 339 6986744 s.foschi@mapdesign.it
At Villa del Conte, in the province of Padua (North East of Italy) the company LAGO expands its production site and reorganizes its spaces, creating the LAGO Campus.
The new building, which houses LAGO Logistica and LAGO Osteria, was designed by zaettastudio and intends to give a sense to the industrial building, with a bold architecture that explores the lexicon of technological innovation, without neglecting the artisanal and territorial tradition of the company.
Architect Giorgio Zaetta expresses. "We usually work on residential projects, with a home like dimension. The challenge of this project is to create the spirit of a house inside a factory, therefore an industrial architecture not only functional, but also capable of encompassing other values. Beyond the external shape, what distinguishes the project is the quality of the interior space, which manages to create a place to work feeling at home."
The building is next to the LAGO factory, the existing production site of the design company led by Daniele Lago, it features a wooden structure punctuated by large windows overlooking Monte Grappa, with a sunshade of 460 strips of 58 different colors, inspired by the work of Gerhard Richter, alternating between them creating a gradation of colors that changes depending on the light of the day and its reflections.
A pure and monolithic volume, synthetic and clean, conceived to be in the making, which allows to discover, once inside, a familiar environment, where you can touch the wood, in different shapes and technologies, with all its warmth and its materiality. The building of zaettastudio manages to recreate the setting of a typical carpentry shop where the warmth of wood, which characterizes the entire structure of the building, dialogues perfectly with the light that invades the space, diffused in the environment through large windows and skylights.
The key word of the project is environmental sustainability, which led the company to choose wood as the main material of the new construction, used in both vertical and horizontal components. The supporting structure is in fact made of laminated wood, with perimeter frame walls and exposed OSB finish, bleached and polished.
The exterior cladding is made with titanium zinc shingles, while the roof is made of laminated wood panels and is characterized by the presence of 78 skylights for a total area of 175 square meters, supported by wooden supports that allow natural light to enter the building in a homogeneous manner, without shadows, from the side windows and the perforated roof.
For the waterproofing of the roof, a white TPO plastic membrane was chosen, a green solution that mitigates the effect of the 'urban heat island'. To further increase internal comfort, a radiant heating and cooling system has been installed on the entire surface and openings have been designed to ensure natural ventilation by exploiting the main winds in the area.
A system was then adopted that exploits geothermal energy, thanks to two wells that use groundwater. The temperature of the ground water is always constant at about 13 degrees. This reduces the energy required to heat the water a few degrees in the winter or cool it in the summer months. In the parking area, 4 stations have been set up to recharge electric cars and a new ecological area has been created for the safe storage of waste, protected by rainwater collection and purification systems.
Given the violent waves of bad weather in recent years, a rainwater rolling basin is also planned, necessary to protect against flooding due to sudden heavy rain and in a short time.
The interior is characterized by the color red, which breaks the monotony, dyeing the pipes of the fire protection system that run on the wood forming unexpected geometric drawings, and a monolithic staircase, sinuous and light that leads to the first floor where there are the LAGO Osteria and the conference room.
The other internal stairs, in the working area, are made with the prefabricated elements typical of scaffolding and in this way, they can be moved according to the business needs changing the production layout of the current factory.
The need to increase the storage capacity with new loading areas has led to the creation of a 14-meter-high automatic vertical warehouse that allows to recover additional production area, increasing the storage and temporary production space.
On the ground floor, a completely transparent element opens towards the manoeuvring yard and the loading bay: in addition to the logistics office and the production space, inside there are the changing rooms, the infirmary rooms and a relaxation space for transporters. Beside this, the front of the building falls in relation to the upper edge, allowing the loading vents to be protected, so as to ensure greater thermal comfort to operators in loading and unloading operations.
In conclusion, as the architect Giorgio Zaetta says: "LAGO is a company that was born in the past, with strong roots, but projected towards the future, in rapid and continuous evolution: the new factory had to be a place able to effectively follow the speed and evolution of this company. A space open to change has been born and conceived to be ‘in the making', like a piece of furniture that takes shape from the raw material thanks to the work of man. To confirm this when the extension was designed the interior space was only intended for storage and loading cargo, but during the construction phases inside, between the heat of the wood and the light that came down from above, one inhaled an air of such well-being that we were required to turn it into a place of production... and so it was."
Technical sheet
Project: LAGO Campus, expansion of LAGO Spa furnishing lifestyle company headquarter
Date: 2021
Architect: zaettastudio - arch. Giorgio Zaetta
Surface: 2.100 sm.
Where: Villa del Conte (PD) Italy
Client: LAGO Spa furniture company
Photo credits: Maurizio Marcato, Piermario Ruggeri
GIORGIO ZAETTA
Italian born in Feltre, Belluno, in 1962, architect at IUAV (University in Venice), after a long partnership with the practice of Luciano Bertoncini in Treviso, where he dealt with all the areas of design, from furniture to motorbikes, he oriented his interests towards contemporary art which he loves and deeply knows. A passion that strongly influenced his work, whose tangible signs are visible in furniture inspired by an ideal of purity and perfection in details, and in exhibition spacesand interior architectures dominated by emptiness and light. zaettastudio, which he set up in 2007 in his home city of Feltre, after a few years of independent and multidisciplinary activity, has developed a wide range of projects, in Italy and abroad, operating in the most diverse sectors: residential, commercial, hospitality and management. In industrial design, one of his products was mentioned for Italian prestigious Il Compasso D'oro award.
www.zaettastudio.it
Press Office: Map Design Communication | Patrizia Ledda | 339 4766974 | p.ledda@mapdesign.it
LAGO company logistic architectural project by zaettastudio
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Defhouse opens in Milan, the first Concept House in Italy and in the world where the inhabitants, young influencers, are continually stimulated to cultivate their talent.
The idea of collab houses, disguised as billion-dollar villas, breathtaking swimming pools and experienced by groups of influencers as protagonists, changes completely. And in the positive. No more stage-places where the only purpose is to give a show and create engagement: now the time has come to give substance, creating culture and depth, sensitizing the inhabitants of the house to important issues, so that the talents of the residents are stimulated and cultivated so as not to become just meteors that run out in a flash between a photo and a dance step. This is why Defhouse was born, a project signed by WSC®: the first Concept House in Italy and in the world that is not just a location but a real communication channel and a training hub.
A house where the protagonists are not the inhabitants but its style, its way of communicating, its environments and its desire to educate and sensitize the world of young people to important issues: the Defhouse speaks directly to the GenZ becoming an Academy of talent through its Instagram and TikTok profiles and on its YouTube channel. "The guys inside the Defhouse are not smarter than others but they are aware of how important it is to work on their personal growth", explains Luca Casadei, CEO and Founder of WSC® and continues: "The young people of this generation have a low attention threshold, they don't know much outside of social media and want to become famous: perfect ingredients to achieve a success that will evaporate in a flash without leaving any mark ". The first two unwritten rules that the boys accepted to enter the Defhouse are: nourish themselves with knowledge to learn to choose what future they want to live in, and leave pride aside in order to value every good thing that happens to them ". Giuseppe Greco, partner and creative director of WSC®, says: "The group of young people who live in the house is the result of careful and laborious research that lasted several months. We chose them after examining hundreds of social profiles for their artistic and complementary qualities. There are those who are good for dancing, some for singing, others for acting and so on. The choice was made not on the basis of their popularity or the number of followers on social networks, but because we saw in them a talent to be cultivated and the ability to function as a group, to contaminate each other and give a higher value to the Defhouse project. "
The Defhouse communicates through Defne: an indefinite entity that speaks to users and young people and identifies itself thanks to a strong aesthetic, poised between Luxury and Pop. At its entrance the living room opens up, surrounded by large windows where colors light up in the sofa, on the iconic Seletti armchairs, on the walls and in the accessories, with a ceiling characterized by clouds (by Magis) illuminated by neon: versatile light sources and of great charm protagonists in the Eighties that become the common thread throughout the house, transforming themselves into artistic writings on the walls or into the curious emoticons that identify the boys of the house. "We are in Milan, the cradle of the movements that have changed the way of understanding design: we are talking about Alchimia, Memphis which in the 1980s
transformed the approach to design", says Art Director John Pentassuglia who also oversaw the project of the Interior, with the technical support of the architect Emanuele Tresoldi of Tresoldi & Partners.
Saturated and fluo colors, "Instantfriendly", take up the brighter soul of the postmodern trend in a new light through objects and furnishings with a strong visual impact, used to capture the fleeting attention of social media. "The house is infact a large set, over 500 square meters, where every corner is characterized by bold and non-trivial graphics: like the corridor animated by the phosphorescent writings of Luca Barcellona, a world-famous calligrapher, who manages to bring together manual skills of an ancient art, such as writing, with the languages and tools of the digital age ”, explains the Art Director. There is no shortage of luxury environments, such as the veranda furnished with a hydromassage tub and a Jacuzzi sauna that becomes a relaxing corner inspired by oriental atmospheres. Going down to the rooms, the walls light up with graphics inspired by Memphis, a group created by the genius of Ettore Sottsass, who in the 1980s gave a kick to the rigor of rationalism with his crazy geometries and pure and eccentric colors. "An important lesson interpreted by the walls of the corridors of the stairs and, in fact, present throughout the house," says John.
The private part, that of the kids' rooms, is introduced by a corridor that marks the passage with light effects, almost dreamlike. The rooms are tailored to the personality of the residents and, each one, is defined by a supporting color: blue, gray, pink or red. Hyper-connected, the Defhouse thus lends itself, in every corner, to become the ideal set for producing content but it is not a reality show: the kids are free to go out and carry out daily activities, having only to respect the rules of good conduct and follow their studies with profit, in order to have and transmit ethically correct behaviors and become a model for their generation.
Not only that, the kids inside the house are continuously involved in training courses on artistic themes, such as acting and diction, on topical issues, such as ecology and sustainability, but also on modern professions. This training will thus stimulate the guests themselves to create content of a different level, together with the Defhouse, so that the GenZ generation, to which they are addressed, can see in them examples to cultivate their passions and expand their point of view. Because, as the great American composer Roger Miller said, “It's one thing to have talent. It's another thing to find out how to use it ".
Photo credit: ©Simone Furiosi
WSC® profile
Web Stars Channel Group
WSC® is the Digital Company specialized in creating content through the soul of the group, the most followed creators in Italy such as Favij, the Mates, LaSabri and Giulia Penna, Yotobi and Pow3r. Born in 2012 from an intuition of Luca Casadei, it is the first company on the Italian market to have understood the logic of the network and the potential of web-native content, translating them into opportunities for the market. Thanks to its ability to communicate with digital platforms, Web Stars Channel has established itself on the national scene as a hotbed of new talents and as a reference point for all brands that choose to communicate with the new generations, from Kids to GenZ. The Web Stars Channel publishing platform, thanks to the excellence of the four distinct but synergistic Business Units, can count on respectable numbers: Web Stars Channel is the 29th company in Italy (out of 350) for an average growth in
turnover average of 117% in the three-year period 2014/17. In 2019, its publishing platform recorded over three and a half billion views and more than eighteen billion total minutes watched by connected generations.
THE CREW
Davide Moccia – 18 years old
Tiktok https://www.tiktok.com/@mocciadavide
Instagram https://www.instagram.com/davidemoccia/
Alessia Lanza – 19 years old
Tiktok https://www.tiktok.com/@alessialanza
Instagram https://www.instagram.com/alessialanza/
Florin Vitan –19 years old
Tiktok https://www.tiktok.com/@florin_vitan_official
Instagram https://www.instagram.com/florin_vitan_official/
Tommaso Donadoni – 16 years old
Tiktok https://www.tiktok.com/@tommaso_donadoni
Instagram https://www.instagram.com/tommasodonadoni/
Yusuf Panseri – 18 years old
Tiktok https://www.tiktok.com/@panseriyusuf
Instagram https://www.instagram.com/panseri.yusuf/
Jasmin Zangare – 17 years old
TikTok https://www.tiktok.com/@iamzangare
Instagram https://www.instagram.com/zangare/
Marco Bonetti – 18 years old
Tiktok https://www.tiktok.com/@iambonetti
Instagram https://www.instagram.com/iambonetti/
Ufficio Stampa Map Design Communication
Patrizia Ledda 3394766974 p.ledda@mapdesign.it
Sara Foschi 3396986744 info@mapdesign.it
The Italian brand launches a new version of its LEO sofa collection upholstered with SEAQUAL materials
For Adrenalina, the reknowned upholstery manufacturer, design and respect for the environment are a commitment, indeed. Sustainability and the need to reduce the impact on the environment, always keeping an eye out for new eco-sustainable materials available on the market, is leading the company to be increasingly "green".
The goal of achieving an increasingly circular economy in the upholstery supply chain is very close to Adrenalina's heart. Valentina Bigiarini, marketing and communication manager, stated that: "Upholstery is a field that still suffers from the massive presence of non-ecofriendly and non-recyclable materials as regards padding. For wooden structures, on the other hand, we only use FSC and Carb2 certified products, and for iron and steel parts we aim for proper disposal since the remelting of metals limits the opening and exploitation of new mines and therefore reduces CO2 emissions. All Adrenalina products can be easily disassembled and broken down to be conveyed to separate waste dumps at the end of their life cycle".
This is the spirit with which Adrenalina launches the new version of LEO sofas and armchairs, designed by Russian designer Daria Zinovatnaya and presented in summer 2020, now upholstered with the brand new Oceanic material by Camira Fabrics, a 100% recycled polyester fabric made of the plastic waste that pollutes beaches and oceans, the result of the SEAQUAL project, an important initiative involving brands from all over the world that aims at keeping seas and oceans clean.
The new high-tech material is also extraordinarily wear-resistant and available in a palette of soft and delicate pastel colors that perfectly match Zinovatnaya’s design. With its clever Oceanic upholstery made of recycled plastic, the LEO series becomes a herald of the protection of nature and the preservation of the environment.
Leo has an elegant and balanced physiognomy, in which the contrast between the rigidity of the tubular metal frame and the softness of the padded cushions is enhanced by the chromatic choices. These two elements that contrast and complement each other, blend and fit into each other, joined by fabric buckles that hook the soft parts to the metal structure along the edges of the seat cushions.
Daria Zinovatnaya’s stylistic code focuses on the relationship between color and geometry and draws inspiration from the artistic movements of the Russian avant-gardes of the early 1900s and from the postmodern design of the early 1980s. The "postmodernist" shape of the LEO series will fit smoothly into residential interiors and contract grade projects, meeting the needs of those who look for a corner to unwind and relax and those who appreciate comfort when held up in a waiting area.
LEO series technical data
Name: Leo
Designer: Daria Zinovatnaya
Type: sofa+armchair
Upholstery: Oceanic fabric by Camira made of recycled plastic and SEQUAL Yarn made of the plastic waste from the Ocean
Materials: Iron frame; recycled and recyclable polyurethane padding
Dimensions:
Armchair: L 108 D 84 H 80 Hs39
Sofa: L 246 108 D 84 H 80 Hs39
Daria Zinovatnaya biography
Daria Zinovatnaya was born in Simferopol, Crimea, in 1992, and has cultivated her passion for design since early childhood. She attended the Art School, then the Academy of Architecture and immediately afterwards she began to express her creativity through her projects.
The basis of her work are color and geometry, a combination of color schemes. Renown for her iconic postmodern furniture, accessories and interiors, she devotes herself to furniture and interior design, and is a popular Instagram influencer.
ADRENALINA
Adrenalina is freedom of expression, of dreaming aloud, and of coloring the imagination, through bold and innovative upholstered seating collections.
Care for technical details, great attention to comfort and softness and a look at the latest fashion trends shape Adrenalina philosophy. Adrenalina upholstered collections break the mold conferring uniqueness to the place that hosts them without compromising on comfort.
Adrenalina draws on the experience and wisdom of traditional craftsmanship combined with a constant search for innovative materials and the development of modern production techniques, while maintaining all the features of an atelier where the desires of those who love to surround themselves with bold original statement-like design can be fully satisfied.
Adrenalina is a haven for visionary creativity, a space where diversity is a value to be protected
A brand of Domingo Salotti srl, Adrenalina was born in 1999 out of the the desire to conceive eclectic and innovative designs for upholstered furniture for commercial and residential use, reinterpreting armchairs, sofas and modular padded seating furniture as iconic and sculptural elements that, although stunning, are always extremely comfortable. Numerous Italian and foreign designers work in partnership with Adrenalina.
Pesaro, 25 novembre 2020
Ufficio stampa
MAP DESIGN
www.designpress.it
ADRENALINA
Referente Stampa Valentina Bigiarini
Inspired by Philip Johnson's Glass House, the building was born from the ruins of a rustic house on the Biellese hills
CConceived with a minimal-naturalist approach, Teca House is a contemporary building born from a professional friendship between Federico Delrosso, Milanese architect and designer of Biellese origins, and the client, Alberto Savio, textile entrepreneur of the area.
The project, which consists of the recovery of a small rustic building in a splendid setting of the hills of Biella, is based on a compositional inversion intervention, which leads to the outside, dematerializing it, a small pre-existing rustic volume giving life to a new function in the area. From the "roots" of an agricultural past, now in disuse, signs of which are maintained, a contemporary work is born, rooted in the territory and in balance with it, but at the same time permeated with new possibilities of use.
The building, which takes inspiration from Philip Johnson's Glass House, has an area of about 80 square meters which extends by another 50 by opening the sliding glass walls that surround the volume. The flexibility of the project makes this space ideal for meetings or hosting a business cocktail, but it is also an intimate refuge for reading or practicing yoga. It can also become a guesthouse for occasional guests of the landlord and his wife who live nearby, in a villa located at the foot of the hill. Teca House was conceived as a precious cultural container, a landmark to create new possibilities of a relationship with the Biella area.
“In this project, the display case holds the man and his emotions. A privileged and poetic point of view, a total immersion in nature, almost as if the user were suspended in the void. At the same time, it works in negative: glance is raised from inside to outside, indicating human being centrality”. declares Federico Delrosso.
The relationship between the past and the present and the "opera" and context is balanced without altering the dimensional equilibrium of the site and enhancing the environmental value and becoming not only cultural but also a visual reference. The rural wall system becomes the base, the connection with the territory from which the new intervention is born, light and transparent: a structure in concrete that opens towards the landscape with two large horizontal wings and a completely openable glass layer that contains the volume.
The architectural system was created in the favor of correct solar contributions: the shape of the floors that extend beyond the glass case are designed to protect against summer solar radiation, favoring instead the winter one.
In addition to the recovery of the original stone from the rustic, sustainable materials have been used and left unfinished, such as the concrete for the structure and floors and the birch plywood for furnishings and coverings.
The sophisticated architectural and structural solutions, although not visible externally, have made it possible to integrate the building with high performing solutions and materials aimed at eliminating and correcting thermal bridges. The plant engineering alongside the insulation measures bring the building to energy class A4. The realization of an air heat pump single energy air conditioning system combined with radiant floor systems, and fan coils, the VMC system and the high-performance photovoltaic system, guarantee environmental comfort, throughout the year and with any external climatic conditions.
"When i purchased the small ruin and the ground where now rests the Teca House, i had no idea what it could have become.” Says Alberto Savio. “The confrontation with Federico Delrosso, with whom i hold a sincere professional and friendly relationship, his vision on architecture and the role that it can and must have, fascinated and pursued me to take the opportunity that this place had to offer: to be able to leave a sign that remained beyond my time and my family. With this sensibility i welcomed the project proposals. It was a challenge to accompany the creative process of federico: behind every detail there are drawings, thoughts, solutions discarded in favor of what has been realized. A correct, honest and astute approach. A great attention given to landscape, spaces, materials, and finishes. A sign becomes a dream”.
Project "Teca House" was presented at the "Time space existence" exhibition at Palazzo Mora, set up on the occasion of the XXVI Architecture Biennale in Venice 2018 and is the protagonist of the film on Federico Delrosso "Dreaming the Real" directed by Luca De Santis and curated by Davide Giannella, and presented at MDFF 2018.
Photo credits: Matteo Piazza
Data sheet
Property: TETI S.r.l.
Place: Biella
Project type: Residential, space for cultural events
Architectural project: Federico Delrosso Architects
Landscape design: Anna Scaravella, architect and landscape designer
Engineering: AI Progetti
Mechanicals: Studio Bonomi
Costruction: Panuccio Costruzioni
Interior
furniture on demand designed by Federico Delrosso
Furniture and upholstery: Henrytimi
Kitchen and metalwork: Niva Architectural Elements
Lighting: Davidegroppi
Faucet: Cea Design
Partners
Panuccio Costruzioni, Niva Architectural Elements, Davide Groppi, Cea Design, Sitis, Costa Impianti Elettrici, Henry Timi, Tecnicem, Ideal Work
FEDERICO DELROSSO
Federico Delrosso, architect and designer from Biella, operates at an international level since 2001, when he established his studio Federico Delrosso Architects in Milan, dedicated towards architecture, interior and product design.
In the field of furniture and lighting design, many important collaborations were made with brands like Davide Groppi and HenryTimi. Wall Lamp Mima designed for Davide Groppi, was commended for the 21st Compasso d’Oro 2008 and joined as a permanent collection of the ADI (Association for the industrial design). Furthermore, floor lamp Hashi, designed also for Davide Groppi, got selected for the ADI 2019 and is competing for the Compasso d’Oro 2020. Hashi also won the Excellence In Lombardia 2019 award. In 2012 he entered the shortlist of the prestigious Best of Year Award, organized by Interior Design magazine (USA), thanks to the project of the Notime restaurant in Montecarlo, a similar recognition received in 2016 for the kitchen category with the Trapezium Kitchen, as well as numerous other mentions related to the product sector.
Press Office Federico Delrosso Architects:
Mapdesign Communication:
Patrizia Ledda p.ledda@mapdesign.it m. +39 339 4766974
in the Aosta Valley (Italy), located at over 2,000 meters high on the slopes of Mont Blanc in the La Thuile valley - Les Souches.
Federico Delrosso engages with the project of a house in the mountains, minimal and perfectly integrated into the Alpine landscape of the Aosta Valley (Italy), located at over 2,000 meters high on the slopes of Mont Blanc in the La Thuile valley - Les Souches.
The renovation project of a rustic stone cottage has produced a new compact architectural volume that enhances the expressive power of the dry stone primary structure, typical of high mountain constructions, here certainly reworked.
The building has the primary stone envelope that contains the roof structure, which discharges to the ground on the main front with a vertical scan. This, in turn, is continued on the rear floor with full-height windows that offer a spectacular opening to the mountain landscape. The orientation of the building offers the most astonishing views.
"The house was built adjacent to a project by the renowned Italian architect Carlo Mollino (Casa Olivero 1962) unique in the La Thuile valley. The design intervention could not ignore the dialogue with the work of the great master. I, therefore, focused on a more compact and contemporary form with a well-defined identity inspired by the landscape of the surrounding mountains " says Federico Delrosso.
Photo credits: Jacopo Spilimbergo
Milan, January 2020
Press office: MAP Design Communication | tel. +39 339 4766974 | p.ledda@mapdesign.it
FEDERICO DELROSSO - Biography
Federico Delrosso, architect and designer from Biella operates at an international level since 2001 in Milan, where he established his studio Federico Delrosso Architects, dedicated towards architecture, interior, and product design. He had a significant International media for his project Twin Lofts, his and his friend’s Alessandro Sartori’s home.
In the field of design of furniture and lighting, many important collaborations were made with brands like Davide Groppi and Henry Timi. The wall lamp Mima (2007, for Davide Groppi) was nominated for the 21st Compasso d’Oro 2008 and joined as a permanent collection of ADI (Association for the industrial design). Furthermore, floor lamp Hashi, designed also for Davide Groppi, got selected for ADI 2019 and is competing for the Compasso d’Oro 2020.
Several of his projects enter the shortlist of the finalists of the prestigious Best of Year Award, of the Interior Design magazine (USA) including the Notime Restaurant in Montecarlo and the Trapezio Kitchen, designed for Henry Timi.
Various publications were made on National and International magazines such as Elle Decor, Interni, Interior Design; in 2013, his first monograph Pushing the Boundaries (Skira), which presented a selection of projects realized in twenty years of works, was published.
In the context of Biennale di Architettura 2018, within Time Space Existence, an exhibition by GAA Foundation hosted by the European Cultural Centre, he presented the architecture installation Work in Progress. Official selection at the Milano Design Film Festival 2018, Dreaming the Real is a film directed by Luca De Santis and curated by Davide Giannella, which narrates the one and a half year journey around the visions and imaginations developed by Federico Delrosso in a 20-year career, through the images from the work site of Teca House.
Speaker in Mexico, Dubai, Ecuador, China, Turkey, he was also invited at the Biennal of Architecture in Moscow to give a lecture on the topic ‘Light and Architecture’ and was nominated as a member of the Presidential Committee for the IIDA (International interior design association) of Chicago.
The Cersaie 2019 thematic exhibition FAMOUS BATHROOMS was a big success - Bologna Exhibition Centre - Hall 30 (23-27 September)
The Famous Bathrooms thematic exhibition curated by Angelo Dall’Aglio and Davide Vercelli, which featured 32 designer bathrooms inspired by famous historical figures and consisting of a series of sets testifying to the excellence of Italian Style, has posted excellent final results.
The exhibition is now an unmissable appointment for visitors to Cersaie and was attended by 10,000 visitors (including 27% non-Italians) and 200 journalists. With its cross-cutting appeal in terms of product types and exhibition experience, this year’s event was the sixth in the series and adopted a rather different approach while maintaining the same format. The two curators, Angelo Dall’Aglio and Davide Vercelli, chose a new and highly innovative exhibition model, a cross between a traditional trade fair and an art gallery where each set displayed a small number of carefully selected items.
Famous Bathrooms offered a free interpretation of the bathroom space inspired by people who have shaped history and have excelled in fields spanning art, culture, science, music and cinema – from the Beatles to Sigmund Freud, from Coco Chanel to Piet Mondrian, from Le Corbusier to Maria Callas. The underlying concept was that the bathroom is the realm of well-being, a place to be furnished and customised, as well as being the part of the home closest to the product sectors of Cersaie. Each individual slot was inspired by a famous figure and occupied by one of the 32 participating companies. The sequence of slots was arranged along a semi-circular path leading to the lounge area at the heart of the exhibition. The introduction of a central business area complete with work corners available for use by companies was much appreciated.
Again this year the programme of meetings offered plenty of food for thought. The official inauguration on the first day of Cersaie, ably conducted by the well-known art critic Philippe Daverio who enthralled and entertained the audience, was followed by the presentation of the ADI Ceramics & Bathroom Design Award and the first edition of the ADI Booth Design Awards; the conference organised by Matrix4design entitled “The new horizon of contract design” with Pierattelli Architetture and Spagnulo&Partners and the conference “The harmony of colour in architecture according to Feng Shui” with Stefano Parancola. As has become customary for a number of years, the thematic exhibition also featured in the Bologna Design Week with a portal present in the Quadrivio or Crossroads in Galleria Cavour , the heart of the city’s shopping district.
The exhibition was organised with the contribution of the Italian Trade Agency ITA.
General information: Promos – tel. +39 051 6646000 – mostra@cersaie.it
Press Office:
Map Design Communication Cersaie
Patrizia Ledda Andrea Serri
p.ledda@mapdesign.it aserri@confindustriaceramica.it
Mob. +39 339 4766974 Mob. +39 348 150490
Daria Zinovatnaya the emerging designer in the team that Adrenalina presented at Milan’s Salone del Mobile 2019
At this year’s Salone del Mobile in Milan, Adrenalina, the company that has been manufacturing iconic and unconventional upholstered furniture for the last twenty years, presented the last two emerging and very talented designers with international renown who have joined its team.
The young Daria Zinovatnaya from St Petersburg in Russia, an interior and furniture designer with a style that focuses on the relationship between colour and geometry. Daria, who is also a very successful Instagram influencer, designed two series and a lamp: Roche, with its round and welcoming shape, and Mercury, which sports a bolder look.
ROCHE - A WIND-CARVED STONE LAUNCHED ONTO PLANET EARTH TO ILLUMINATE IT WITH BEAUTY
ROCHE is the series designed by the emerging Russian designer Daria Zinovatnaya, consisting of sofas, armchairs and poufs and, for the first time in the history of Adrenalina, of a lamp. The name ROCHE (from the French rock, stone) recalls the natural environment of the planet Venus that is mainly composed of petrified lava. The shapes of the elements that make up the series are soft, rounded and elegant, perfect to welcome in a warm embrace those in search of a relaxing break. Finally, the elegant and essential metal wall lamp completes the Roche series and opens up the door to the world of Light for Adrenalina. Daria Zinovatnaya’s striking design definitely catches the eye, successfully fitting into the spirit of the brand. ROCHE is inspired by Venus. The double personality of a planet that changes its colors according to the phases of its life cycle is mirrored in textured or extremely ductile materials, whose shades reflect the blue and yellow tones of the Morning Star and then fire up with the flaming orange hues of the Evening Star.
MERCURY - GEOMETRY AND COLORS FROM THE ARTISTIC VANGUARDS OF THE EARLY 20TH CENTURY
The series of padded upholstered items named Mercury is the result of free experimentation that draws its essence from the will to mix geometrical shapes with the overlapping curves, straight lines and bold colors typical of the vanguardist art movements of the early 20th century which designer Daria Zinovatnaya referred to in her project. Ignoring product logic and widely accepted design parameters, Mercury is a collection featuring a strong will to break away from any schemes, which is not an end in itself, but rather the contextualization of a vision of contemporary interior design in which originality is essential. The over-proportioned dimensions spell out a concept of comfort that goes beyond shapes and combines aesthetics with the usability of a piece of furniture that is to be the beating heart of everyday living geometry, the aesthetic essence that leads a free spirit, combines the creative urge with the need for usability in an elegant yet comfortable furnishing element. Mercury draws inspiration from the planet that gave it its name. Its colors land on Planet Earth, intensifying and merging with each other in a set of soft and textured patterns, to simulate the absence of gravity.
BIO DESIGNER
Daria Zinovatnaya, year 1992, was born in Crimea in Simferopol. Since early childhood she has cultivated her passion for design. She attended Art School, then the Academy of Architecture and soon after began to express herself with her design projects. Her works are based on colors and geometry, a combination of color planes. She focuses mainly on interior design, with particular attention to furniture, accessories and lighting.
LOST IN SPACE – 20 YEARS OF ADRENALINA
In 2019 Adrenalina celebrates 20 years of experimental and iconic design and shares this special milestone with the 50th anniversary of the first Moon landing. For its twentieth anniversary, therefore, Adrenalina gets Lost in Space, the element to which the brand has been so often and easily associated, especially in its early years, for its futuristic designs and the avant-garde drive that has always distinguished it in the upholstered furniture scene. The 2019 Adrenalina adventure in space travels the galaxy, attracted by its most colorful and fascinating planets. The journey winds through iconic upholstered artefacts that the designers shaped and coloured according to the Planet they chose as their muse: Mercury, Venus, Mars, Jupiter, Uranus and the Earth.
Luca Alessandrini, the emerging designers in the team that Adrenalina presented at Milan’s Salone del Mobile 2019
At this year’s Salone del Mobile in Milan, Adrenalina, the company that has been manufacturing iconic and unconventional upholstered furniture for the last twenty years, presented the last two emerging and very talented designers with international renown who have joined its team.
Luca Alessandrini, a very eclectic Italian designer with an international background (London’s Royal College of Art and Imperial College) who is constantly looking for new eco-friendly materials. Bixib is the project that bears his signature, a series of armchairs and sofas made with an innovative silk and organic resin composite.
BIXIB - Design Luca Alessandrini THE UNPREDICTABLE THREE-DIMENSIONALITY OF SILK
The name of the set featuring sofa and armchair freely refers to the Latin name of the silkworm: Bombyx Mori. The palindrome narrates the geometry of upholstered artefacts that change according to the perspective from which you observe them: what is simmetrical from the front becomes irregular and multifaceted as the observation angle changes. Bixib rests on an innovative base printed in a silk and bio-resin composite: an ancient and precious material such as silk becomes a three-dimensional item through innovative lamination processes involving organic materials that have a lighter and lighter impact on the environment. Bixib draws inspiration from Mars, the red rocky planet: the lightness of silk trapped in resin is grafted with contrasting textured materials, from the full bouclé to essential and reassuring oblique stripes. Bixib comes in two basic versions: silk and organic resin composite or the more traditional chrome or RAL color-painted curved metal.
Technical Data Sheet
Name: BIXIB
Designer: Luca Alessandrini
Product: armchair+sofa
Cover material: Twill Wave Kvadrat, Touareg Glamour Textile, Velvet G075 Alessandro Bini
Inside Materials: wood frame, polyurethane padding
Base: silk and organic resin composite
Dimensions
Armchair L 90 P 82.5 H 92 Hs 42
Sofa L 160 P 82.5 H 92 Hs 42
BIO DESIGNER
Luca Alessandrini grew up in close touch with the world of design and business at Stilema, the company his family manages. Intrigued by innovation technology in design, in 2014 he moved to London to attend the double master in Innovation Design Engineering at both the Royal College of Art and the Imperial College. In 2016, Luca patented a revolutionary method to exploit the acoustic properties of composite materials. With the use of this technology, he designed violins made with silk and spider silk and speakers made with silk, spider silk and carbon fiber obtaining international recognition - he won the 2016 International Student Innovation Award, the Andrea Postacchini International Violin Award in 2017 and his work also granted him an award at the national competition for innovation in guitar making Dalla Natura al Suono. Luca is currently working as consultant in R&D and design showcasing his works in some of the most prestigious venues such as La Triennale di Milano, the Victoria & Albert Museum, The Royal Society, the Dubai Design Week, RCA Tokyo Design Lab and more.
LOST IN SPACE – 20 YEARS OF ADRENALINA
In 2019 Adrenalina celebrates 20 years of experimental and iconic design and shares this special milestone with the 50th anniversary of the first Moon landing. For its twentieth anniversary, therefore, Adrenalina gets Lost in Space, the element to which the brand has been so often and easily associated, especially in its early years, for its futuristic designs and the avant-garde drive that has always distinguished it in the upholstered furniture scene.The 2019 Adrenalina adventure in space travels the galaxy, attracted by its most colorful and fascinating planets. The journey winds through iconic upholstered artefacts that the designers shaped and coloured according to the Planet they chose as their muse: Mercury, Venus, Mars, Jupiter, Uranus and the Earth.
Pressoffice
MAP DESIGN
www.designpress.info
ADRENALINA
Referente Stampa Valentina Bigiarini
Bathrooms inspired by famous people who have shaped history, where every set is a story testifying to the excellence of Italian Style
Famous Bathrooms is the title of the theme exhibition of this year’s Cersaie, the international ceramic tile and bathroom furnishings show to be held in Bologna from 23 to 27 September 2019. The exhibition staged in Hall 30 will have cross-cutting appeal in terms of product types and exhibition experience and will be a valuable addition to the cultural offerings of Cersaie. This year’s event, the sixth in the series, will adopt a rather different approach while maintaining the same format. The two curators, Angelo Dall’Aglio and Davide Vercelli, have chosen a new and highly innovative exhibition model, a cross between a traditional trade fair and an art gallery where each set will display a small number of carefully selected items. Unlike previous editions of the event, this year each company will have its own independent and clearly recognisable space which it is free to customise using its own logo.
Famous Bathrooms will offer a free interpretation of bathrooms inspired by personalities who have shaped history, from The Beatles to Sigmund Freud, from Coco Chanel to Piet Mondrian and from Le Corbusier to Maria Callas. Based on the concept that the bathroom is the place of well-being, a room to be furnished and customised according to the user’s own personal needs and tastes and the part of the home closest to the product sectors of Cersaie, Famous Bathrooms will present a series of bathrooms inspired by personalities who have excelled in their various fields – art, culture, science, music or the cinema – from classical times through to the present day. The result will be an ironic, fun and irreverent event that is sure to spark the curiosity of visitors, while the wide range of product offerings will offer plenty of ideas for inspiration. The focus of the exhibition will be the companies and their high-quality, timeless design products.
The exhibition will be introduced by art critic Philippe Daverio. Famous Bathrooms will be staged in a visually appealing space where each setting becomes an intimate and independent location that pays tribute to the excellence and innovative qualities of Italian Style. In the central area there will be a space hosting the programme of talks and a lounge area devoted to meetings, debates, award presentations and wine tasting. The partnership with the Bologna Design Week will continue this year, with a portal publicising the exhibition installed in the city-centre location of the Quadrivio (crossroads) in Galleria Cavour.
Following the success of the five previous events (CerSea in 2014, CerStile in 2015, CerSail Italian Style Concept in 2016, Milleluci in 2017 and The Sound of Design Italian Style Contract in 2018), which attracted a total of 44,700 visitors and 283 participating companies, the Cersaie 2019 theme exhibition will bring a group of selected companies into contact with an international audience of buyers and industry professionals in search of fresh creative inspiration.
Ufficio Stampa:
Map Design Communication Cersaie
Patrizia Ledda Andrea Serri
p.ledda@mapdesign.it aserri@confindustriaceramica.it
Mob. +39 339 4766974 Mob. +39 348 150490
Pad 10 booth C19 - Rho Fiera
Fuorisalone – Hotel Regeneration2 Lambrate
For its twentieth birthday, ADRENALINA, the upholstery brand famous for its iconic and unconventional design, returns to Salone del Mobile to amaze its visitors once again. This year ADRENALINA’s claim is LOST IN SPACE, which is also the name of its new collection. The setting of the stand will be dedicated to the 50th anniversary of the historical landing on the Moon of the Apollo 11 spacecraft (July 20, 1969).
Space has inspired the new upholstery collection - LOST IN SPACE - and a Space setting will display it. Each of the designers who work with ADRENALINA chose a planet - Venus, Mars, Saturn, Pluto or Neptune - to define colours and details of their creations.
Among them, ADRENALINA welcomes the young and talented Russian designer, Daria Zinovatnaya, who had planet Venus in mind when she designed the sofa, the armchair and the ottoman for the ROCHE line.
ROCHE
[sofa + armchair + ottoman]
design: Daria Zinovatnaya
ROCHE is the line inspired by Planet Venus. The soft rounded yet lithe shapes of its sofas, armchairs and ottomans sport Venusian hues - yellow and blue - the same that Planet Venus shows off at dawn and at sunset. ROCHE, French for rock or stone, refers to the petrified lava that covers the surface of this Planet.
The company: ADRENALINA
Adrenalina is freedom of expression, of dreaming aloud, and of coloring the imagination, through bold and innovative upholstered seating collections.
Care for technical details, great attention to comfort and softness and a look at the latest fashion trends shape Adrenalina’s philosophy. Adrenalina upholstered collections break the mold conferring uniqueness to the place that hosts them without compromising on comfort.
Adrenalina draws on the experience and wisdom of traditional craftsmanship combined with a constant search for innovative materials and the development of modern production techniques, while maintaining the character of an atelier where the desires of those who love to surround themselves with bold original statement-like design can be fully satisfied.
Adrenalina is the refuge of originality, a space where diversity is a value to be protected.
And the uniqueness becomes absolute with Adrenalina, which gives its customer the opportunity to customize products endlessly or develop exclusive limited-edition seats.
Adrenalina is a brand of Domingo Salotti srl, born in 1999 with the desire to conceive eclectic and innovative designs for upholstered furniture for commercial and residential use, reinterpreting armchairs, sofas and modular padded seating furniture as iconic and sculptural elements that, although stunning, are always extremely comfortable.
Bio designer
Daria Zinovatnaya was born in 1992 in Simferopol (Crimea) and has cultivated a passion for design since early childhood. She attended the Art School, then graduated from the Academy of Architecture and immediately began designing intriguing projects. The basis of her work is the use of colour in its combinations, and geometry. She mainly focuses on interior design, with a special interest in furniture, accessories and lighting.
Press office:
Map Design Communication
Sara Foschi cell 0039 339 6986744
Valentina Bigiarini pressoffice@adrenalina.it
the work of the interior designer Nini Andrade Silva
Lighting fixtures from the Italian company L&L Luce&Light add the all-important final touches to the WC Beautique Hotel di Lisbona project, the work of the acclaimed Portuguese interior designer Nini Andrade Silva.
A building’s facade is unquestionably the primary expression of its personality, particularly if that building is a hotel. In the case of WC Beautique Hotel, set in a multicultural area of the city, skilful use is made of light to attract the attention of passers-by. Light2Life, the Portuguese team behind the lighting design, has succeeded in showing the whole building in its best light, enhancing the concept and the colour palette, so that, as soon as visitors cross the threshold, they are captivated by the uniqueness of the hotel, not least because the reception resembles an actual spa.
The enchanting use of lighting, with its transparencies and reflections, and backlit surfaces, creates a truly breathtaking effect. The fixtures used in the hall, corridors and restaurant are L&L Luce&Light Quad 6.1 ceiling recessed downlights, 6W, 5000mA, 3000K white light, with 56° adjustable recessed optics.
Both inside and outside, Light2Life have used a wide range of fixtures from L&L Luce&Light, specialists in lighting for architecture. Their design for the facade involves vertical beams of light, parallel to the hotel’s neon signage, and projected upwards, and for this the team has employed Kleo 2.0 outdoor projectors // 4000K, 20W, 16° sharp optics, in an anthracite finish. These beams are mirrored on the building’s ground floor by others directed downwards, produced by Kocca 1.1 wall-mounted fixtures // 4000K, 8.5W, 230Vac, with diffuser, in anthracite. Their pared-down design means they are perfectly camouflaged in the architecture.
The horizontal underscores are created using River Wall 1.2 surface-mounted linear profiles // 4000K, 10W, diffuse light, length 520 mm.
The external lighting is completed with Lira 1.0 step lights // 4000K, 6W, with asymmetrical optics, and the low-power recessed fixtures Bright 1.0 // 3000K, 2W, 40° and Bright 1.1 // 3000K, 2W, 10°.
Subject // WC Beautique Hotel, Lisbon, Portugal
Project by // Nini Andrade Silva
Light planning by // Light2Life, Lighting Design
Vicenza, 12 November 2018
L&L Luce&Light is an Italian company that specialises in the design and production of lighting systems using LED technology for indoor and outdoor applications. Internationally renowned and respected in the lighting design sector, L&L has realised many exceptional projects around the world. Among the company’s main strengths are the high quality and reliability of its products, which are entirely developed and produced in its factory in Vicenza. L&L also pays special attention to the sourcing of its materials, in order to retain the core value on which its operation is based: products that are Made in Italy.
Press office: Spoongroup
Silvia Sassone T: 02 36595292 E: sassone@spoongroup.it
Elisa Tonghini T: 02 36595292 E: tonghini@spoongroup.it
Patrizia Ledda T: 02 36595292 E: ledda@spoongroup.it
Project by iarchitects
As part of its project to renovate and extend the headquarters of the cosmetics manufacturer Gotha Cosmetics in Bergamo, the iarchitects architectural practice has chosen lighting fixtures from L&L Luce&Light to light the new facade and some of the outdoor areas.
The project arose from the need to create new spaces to accommodate the company’s current expansion, and focussed on expanding the office area, redeveloping the production area, and creating a new entrance and showrooms.
“Our work on the design led us to include a showroom building in this highly industrial setting, to set the visitor areas apart from the operational zones,” says the architect Pietro Perego, partner at iarchitects and project manager for this undertaking.
The new structure, which is connected to the office area, houses the customer-facing areas and becomes the company's new iconic entrance, a striking landmark that stands out in the flat industrial landscape that surrounds it. The imposing yet ethereal “cube”, raised up from the ground, brightens its surroundings with a playful chromaticism provided by the RGB light. The effect calls to mind the luxurious elegance of the company’s cosmetics packaging. To highlight this, and to supply the colour variations, the Neva 5.2 // RGB linear profile from L&L Luce&Light was used with 22°x42° elliptical optics. These fixtures illuminate the cladding fabric that covers the entire facade and help to create continuity between the offices and the production areas.
The perimeter of the structure is lit with NEVA 2.2 profiles using white light.
Finally, L&L Luce&Light fixtures, in the shape of FLORI 1.0 projectors, were also used to light the outdoor areas: the space in front of the distinctive new entrance, and the terrace.
Credits
Project: Renovation of headquarters of Gotha Cosmetics srl
Designers: iarchitects (Architect/Project Leader Arch. Pietro Perego, Project Manager Arch. Stefano Malinverni, Contact for supplies Arch. Federica Mion.
location: Bergamo
year: April 2018
total area:
2.500 m2: offices – meeting rooms – showrooms
10,500 m2: production area – warehouse – production offices
10,000 m2: ancillary areas – car parks – external depots
Vicenza, December 2018
L&L Luce&Light is an Italian company that specialises in the design and production of lighting systems using LED technology for indoor and outdoor applications. Internationally renowned and respected in the lighting design sector, L&L has realised many exceptional projects around the world. Among the company’s main strengths are the high quality and reliability of its products, which are entirely developed and produced in its factory in Vicenza. L&L also pays special attention to the sourcing of its materials, in order to retain the core value on which its operation is based: products that are Made in Italy.
Press office: Spoongroup
Silvia Sassone T: 02 36595292 E: sassone@spoongroup.it
Elisa Tonghini T: 02 36595292 E: tonghini@spoongroup.it
Patrizia Ledda T: 02 36595292 E: ledda@spoongroup.it
launches the new collections dedicated to Bathroom and Kitchen Stand Rashid - Hall D186
Aesthetics and performances at the service of water
Guglielmi Rubinetterie, historical Company present since more than 60 years in the taps sector, exhibits at The Big 5 in Dubai - International Building and Construction Show, the trade fair specialized in the construction world.
Rooted in North East Piedmont, surrounded by the provinces of Novara, Verbania and Vercelli where about the 40% of this Italian production sector is concentrated, Guglielmi has pursued since 1954 a single great goal: making the tap a design masterpiece joining both aesthetics and performances.
A long experience in the tap world places the Company among the main players in the field. All Guglielmi collections are conceived, developed and manufactured in Italy and undergo strict quality controls. Patented to ensure exclusivity, all models are technically unique. The product range for Bathroom and Kitchen is suitable to every need and style: from the most luxurious to the latest shapes, from the minimalistic to the traditional and evergreen ones. The main thread and priority of all Guglielmi production is the technical competence, aimed at the creation of models with high attention to every aesthetical and functional design, in strict compliance with international approvals.
Guglielmi boasts numberless records and patents: from the first single control system to heat water for shower, patented by the founder Armando Guglielmi in 1954, to the first single lever mixer with system patented in the ‘60s to the brand new products such as the PURA kitchen series, manufactured with cutting-edge materials, finishes and design, approved, patented and 100% Made in Italy.
PURA: more performances, a single tap
Pure spring water, in the name of environment and sustainability, for a better quality of life.
In Dubai Guglielmi introduces PURA – Spring water, synonymous with sustainability and environmental respect. PURA totally removes wastes resulting from the purchase of bottled water. Every year 22 billion plastic bottles are thrown away. PURA system assures a considerable savings of efforts, money and encumbrances. With PURA it will no longer be necessary to buy water bottles because the simple rotation of a control provides micro-filtered water ready to drink: upsetting new concept in tap sector, both in the domestic and professional field.
PURA improves the taste of water and drinks such as coffee and tea, optimizes recipes where water is one of the basic ingredients, allows to fill pots or cups with water at 100°C to cook or even sterilize objects such as feeding bottles.
GZERO: the leading character in the bathroom furniture world
Another prestigious news introduced in Dubai is the GZERO collection for the Bathroom ambiance, to enrich the range of high-end products. Its peculiarity is the possibility to match shapes, accessories and ceramics but above all the customization of the cover materials, available in stainless steel, Oxide Bianco and Oxide Moro stone and Corian®. A total look that allows the GZERO Concept to become an absolute protagonist in the bathroom furniture world. Eco friendly by vocation, the GZERO taps are based on independent and isolated internal channels, able to prevent water coming into direct contact with brass or nickel, in total respect for health and environment.
The Guglielmi Kitchen and Bathroom collections at the Show
KITCHEN
PURA collection – Spring water
- PURA STILL
PURA STILL provides “Spring Water” through eco-friendly filters.
PURA Still collection has a range of 9 models different both in shapes and sizes. They differ also for heights, finishes and spout shapes, joined by the special aerator that embodies two jets into one.
The central jet provides filtered water ready to drink; the perimetric jet provides domestic water. Both flows are managed by two different controls: the left control, recognizable by the glass symbol, actuates the water filtration; on the contrary, the right control manages domestic water.
PURA filters are eco-friendly and protect our health and the one of our planet, eliminating both use and accumulation of plastic bottles.
The certified microfiltration for domestic use is designed to secure always a healthy and palatable water eliminating the residues of limestone, chlorine and harmful substances causing unpleasant smells.
PURA is available also with TOUCH control, to ease the use of this model’s various performances.
- PURA STILL room temperature + STILL chilled + SPARKLING chilled
PURA STILL AND SPARKLING stands out by its unique mixer providing Still, Sparkling or slightly Sparkling ready to drink, and domestic water of standard use coming from the same aerator but keeping the two independent flows.
PURA provides Still water at room temperature, or chilled Still or Sparking Water (from 3 to 10 temperature degrees, for a very quick freezing of ice cubes).
PURA STILL AND SPARKLING filters are eco-friendly and protect both our health and the environmental one, eliminating the use and accumulation of plastic bottles.
The certified microfiltration for domestic use is conceived to provide always healthy and palatable water, eliminating the residues of limestone, chlorine and harmful substances causing unpleasant smells.
PURA Still + Sparkling Collection is composed of 6 models that differ from each other for finishes, shapes and sizes.
The combination of aerator and filter provides quality filtered water, for drinking, making ice cubes, preparing coffee, tea and herbal teas, cooking and creating cocktails.
- PURA G100
PURA G100 provides also boiling water to prepare hot drinks or instant dishes, defrost food, scald vegetables, sterilize, degrease pots and remove crustings. (Available also with TOUCH control).
- TUTTUNO: STILL chilled +SPARKLING chilled + BOILING
TUTTUNO Collection is composed by 5 models different for heights, spout shapes and finishes, joined by the aerator that embodies two jets into one : the central one provides filtered water ready to drink; the perimetric one provides domestic water, of standard use. Both flows are managed by two different controls: the left control, recognizable by the glass symbol, actuates the water filtration; on the contrary, the right control manages domestic water.
TUTTUNO is one of a kind, innovative and patented: by a control simple rotation it provides still chilled filtered water, sparkling chilled, slightly sparkling and boiling water, also maintaining its basic function, that is to supply domestic water of standard use.
TUTTUNO is available also with TOUCH control, to ease the use of the various functions of this model.
PURA in the Horeca sector: numberless advantages and quick perfomances
The wide range of performances enclosed in a single mixer allow PURA to find optimal uses even in the Horeca sector. Several models of the series perfectly match the requirements of bars and restaurants to provide with the same ease of use both natural and sparkling water, slightly sparkling, chilled and boiling too.
AG Kitchen Collection is featured by a pull-out shower with easy positioning, a special mechanism that accompanies the oval shower inside to its seat with extreme ease. It is also available in brushed steel finish.
SPRINT Professional Kitchen Collection includes all professional kitchen mixers, with pull-out shower one or two jets. They are sturdy and resistant and available with different spouts, shapes and finishes, from the most squared design to the softest and rounded one.
SPRINT Collection extols the most beloved Guglielmi mixer due to its minimalistic and light shapes and its round section. It has reduced encumbrances on the sink but it reaches every corner of it thanks to its precise jet. It has a retractable aerator, i.e. without visible connection between spout and aerator – the refined aestethic result is remarkable. It is available in lots of finishes to satisfy every single taste.
QR Kitchen Collection is featured by small size mixers to adapt to different kitchen spaces. They are available in many colors and shapes. The conical body and the thin lever are its key points.
BATHROOM
Gzero is a collection of high-end products offering the possibility to match shapes, accessories and ceramics and to customize covers, available in stainless steel, Oxide Bianco and Oxide Moro stone, and Corian®. A total look that allows the GZERO Concept to become an absolute protagonist in the bathroom furniture world. Eco friendly by vocation, the GZERO taps are based on independent and isolated internal channels, able to prevent water coming into direct contact with brass or nickel, in total respect for health and environment.
IDEA collection was created in 2002 by the designer Lars Vensen of SHL Design and presents clear and defined lines, evergreen. Available in 3 finishes: chrome, brushed steel and gold.
AG Bathroom Collection is sophisticated and conceived for high range bathrooms. It is featured by the oval body shape, by its wide spout and the curved line.
GUGU Bathroom Collection is featured by the different heights of the models, suitable both to built-in washbasins and free standing ones. Its cylindrical shape has a lever that recalls the spout shape, it is available in Brushed Steel finish too.
WALSER Collection owes its name to the Valsesia Walser architecture. It has a concealed aerator that creates a sheer and silent jet, and it is also available with different heights and finishes.
COMPANY PROFILE
Guglielmi: Water design
Since 1954 the Guglielmi family is devoted to an ancient and difficult craft: giving shape to water, the most elusive and unseizable element among all ones. Founded by Armando Guglielmi under the name of Rubinetteria Valsesiana, the company debuted in 1954 with the first single control system to heat water for shower, patended by Armando Guglielmi. Several other records have followed: the first tap to heat water for washbasin and, in the 60’s, the first Vetor thermostatic mixer and the first single lever mixer with patented system. The first Mixor single lever mixer with ceramic discs is introduced in the 70’s, until the 90’s when the Click Clack® cartridge guarantees a lower consumption of both water and energy, to reach in 2016 the innovative projects Pura and Gzero. Guglielmi Rubinetterie is based in Grignasco, a town in Novara province in the important district of sanitary taps, located among Novara, Verbania and Vercelli. It is a manufacturing district rooted in metalworking since the Middle Age. The passion of the sons Orazio e Orfeo, born from their father Armando in the small village of Valduggia, has never waned. They are moved still today from the strong will to turn a tap into a design masterpiece joining both aestethics and performances.
GUGLIELMI RUBINETTERIE
Via Arturo Biella, 27
28075 Grignasco NO
Casa sul Parco in Fidenza (PR) – architectural lighting and energy efficiency in the city’s historic centre
L&L Luce&Light, an Italian company that specialises in the production of LED lighting fixtures, has provided the lighting in the outdoor areas of the Casa sul Parco (literally the house on the park), a housing complex in Fidenza’s historic city centre that features the highest possible levels of living comfort and energy efficiency.
Casa sul Parco is the fruit of the entrepreneurial vision of Montanari Costruzioni, who created the complex, entrusting the architectural project to DelBoca + Partners and to the architects Simona and Giovanni Rossi. It is a residential complex composed of ten housing units that are cutting edge in terms of their architecture and energy use. The building has received both passive house certification from Passive House Italia and active house certification from Active House Italia. The housing complex has also been recognised as a Multi-Comfort building by the French multinational Saint-Gobain, is one of the projects shortlisted for the Active House Awards 2018, and was selected to participate in the exhibition “Comfort in Mostra. Progettare, Costruire, Rinnovare l’architettura italiana” (Comfort on show. Design, construct and renew Italian architecture), organised by Saint-Gobain Italia in the Urban Center in Milan, in spring 2017. Casa sul Parco also participated in the selection of projects to exhibit during the current Venice Architecture Biennale.
Rada Markovic, the lighting designer responsible for the lighting project, had to come up with a lighting scheme suitable for the three zones of different heights and sizes that make up the building complex. The façade lighting has been designed to provide different power-on modes and optimise efficiency and the system’s power consumption. There are four available scenarios: Evening (active from sundown to midnight), Courtesy (active from midnight to dawn), Nighttime Passage (50% reduction in brightness and activation of some safety lights) and Daytime. The lighting fixtures are controlled with a DALI system and connected to a controller with a brightness sensor so that the light intensity can be adjusted to reach a preset value (photos 1, 2 and 3).
The portico, located under the zone that houses the vertical connections, features slanting pillars that support the building and recall the trees trunks in the park next to the complex. Recessed around the foot of these columns are Bright 2.4, 5W, 4000K fixtures with ±15°-
adjustable optics for atmospheric lighting. The lighting project for the portico is completed with more of the same model of fixtures recessed into the ceiling and installed in the Zen garden. The access ramp and stairs are lit by low-power Bright 1.0 fixtures with a colour temperature of 3000K (photos 4, 5, 6 and 7).
For the terraces and gardens with containers that surround every apartment, Rada Markovic Lighting Design Studio decided to use the same fixtures as in the portico, Bright 2.4 from L&L, recessed into the wooden slatted flooring. The lighting in this area is finished with Spot 2.1 projectors, 3000K with 38° optics, fixed on stakes in the containers. Their light beams are directed on the vegetation to create shadow effects on the perimeter walls of the building complex (photos 8–19).
The rear of the building is flanked by the ramp leading to the garages: recessed in the paving are L&L Bright 6.8 13W fixtures, with a stainless steel trim, and screen in tempered, transparent extra-clear glass. The asymmetrical optics that characterise this model direct the light emission onto the building's outer perimeter wall (photo 20).
Credits:
Project: Casa sul Parco
Location: Fidenza, Italy
Promoter /client /contractor: Montanari Costruzioni s.r.l. (Fidenza)
Architectural project: Del Boca + Partners (Milan + Parma), architects Simona and Giovanni Rossi (Fidenza)
Greenery and landscaping project: Arch. Anja Werner (Agazzano, PC)
Lighting project: Rada Markovic Lighting Design Studio (Parma (IT) – Berlin (DE)
Passive house certification: Passive House Institute Italia – Ing. Marco Boscolo
Active house certification: Active House Italia – Arch. Samuel Buraschi
Multi-Comfort building: Saint-Gobain Multi-Comfort Programme
A4 energy class – nearly zero-energy building
Vicenza, November 2018
L&L Luce&Light is an Italian company that specialises in the design and production of lighting systems using LED technology for indoor and outdoor applications. Internationally renowned and respected in the lighting design sector, L&L has realised many exceptional projects around the world. Among the company’s main strengths are the high quality and reliability of its products, which are entirely developed and produced in its factory in Vicenza. L&L also pays special attention to the sourcing of its materials, in order to retain the core value on which its operation is based: products that are Made in Italy.
Press office: Spoongroup
Silvia Sassone T: 02 36595292 E: sassone@spoongroup.it
Elisa Tonghini T: 02 36595292 E: tonghini@spoongroup.it
Patrizia Ledda T: 02 36595292 E: ledda@spoongroup.it
The Piasentina stone new projects presented at Cersaie and at The Sound of Design exhibition
Julia Marmi, the historic Italian company specialized in the extraction and processing of Piasentina Stone, a unique stone material, extracted exclusively in a small north-eastern area of Italian Friuli, returns to Bologna Cersaie, the fair of ceramic tiles, bathroom furniture and equipment and wall coverings with new projects and artefacts.
At the new stand of Julia Marmi in pad 29 were shown the results of Fifty Design Competition, banned by the company last July to celebrate 50 years of activity. The prototype of the winner, the basin Colosso/Fifty by architect Luca Maci and the other 4 finalist projects, including the special mention, the sink EYE 2018 by designer Pier Paolo Zanchin, have been exhibited. The award ceremony took place in the exhibition The Sound of Design, at the Hall 30 of Cersaie.
Because it's related to Cersaie, the awarded projects, as required by the competition, are intended for the bathroom or wellnes area and enhance the characteristics of the material: strength, workability, particular chromaticity that varies depending on the surface work.
More, at the Julia Marmi stand, doubled in size, was shown Mont, a massive 2 meter long counter, with the front in Pietra Piasentina with a "quarry split surface" and the flamed surface that welcomed visitors to the stand - design by Davide Vercelli who also designed the set-up. Vercelli also designed Centrino, a circular wall decorative element - with a diameter of 80 cm and a thickness of 1 cm - which has a perforated decoration that "lightens" the brushed surface of the stone.
Continues the collaboration with Tideo Design, specializing in surface decoration project, which proposes the Piasentina Consolle with a metal structure and the polished and micro decorated Piasentina stone top.
Also by Tideo design, RITORNI – RETURN, covering line composed of a collection of graphic decorations on brushed stone, presented at the Cersaie 2017.
Also on show is the outdoor fountain for men and animals Milli, designed by Angelo Dall'Aglio and Davide Vercelli, in solid chestnut wood, Pietra Piasentina hand-made and brushed in the parts in contact with water, and copper cane for the water.
The company took part again to the group exhibition of Cersaie entitled The Sound of Design, curated by Angelo Dall'Aglio and Davide Vercelli and presented at Hall 30.
COMPANY PROFILE
Julia Marmi, a historic company set up in 1967 in Cividale del Friuli (Friuli Venezia Giulia is the far northeast region of Italy), specializes in the extraction and processing of Piasentina stone. The material, extracted exclusively in a small area of the north-eastern foothills of Friuli, has excellent technical and aesthetic characteristics. In fact, it is used for both interior and outdoor areas, floors and walls, and for building items of furniture. The area in which Piasentina stone is extracted is a narrow strip of the Julian Prealps located near Cividale, in Friuli Venezia Giulia. Julia Marmi is the most important owner of active Piasentina stone quarries in this area. It has three, giving it an excavation availability of 1,500,000 cubic meters. The name “Piasentina Stone” comes from an anecdote of Friulian origin, according to which the major clients from Udine described it as “una pietra che la piase”– “a material that is liked”— very highly valued for its physical and aesthetic attributes. Julia Marmi is part of the Consortium of Producers of Piasentina Stone, formed in 1965 for the protection and development of this product, and to provide services to companies and designers. Julia Marmi has carried out important projects in the contract sector. These include Marella luxury retail stores throughout the world, designed by Archcalo Design studio of architect Angelo Calò, Radetzky, a trendy venue in Milan designed by Studio Alberto Re and the LUMA hotel in New York.
www.juliamarmi.it
ADRENALINA debuted at The Sound of Design exhibition
Adrenalina debuted at the Cersaie 2018 International Trade Fair in Bologna featuring surface design and bathroom furnishings, at The Sound of Design - Italian Style Contract collective exhibition. Music and Design are the leitmotif of this eclectic exhibit portraying the best of the project contracting business, and Adrenalina furnishes it with sofas, armchairs and poufs.
Adrenalina shows off on each of the ten sets of the exhibition with its iconic soft furnishings whose unusual chromatic connotation stands out, harmonising with the ambience and the ad hoc music and video.
The music, especially from the 70s and 80s, is the soundtrack of a sensory journey through the excellence of Italian Style. Along the way you cross soft docking islands signed by Adrenalina where you can stop and consider the details and admire the best that project contracting companies can offer.
Adrenalina has been a constant presence in commercial venues and residential spaces for over twenty years, during which it has revolutionized traditional upholstery without ever compromising on comfort, and always making the place that hosts its creations unique.
Craftsmanship, attention to detail and tailor-made creations are the constitutive elements of the company's DNA which generated a contemporary atelier, a veritable expression of Italian-made excellence, where exclusivity and comfort are the beacon guiding the company's daily work.
Adrenalina’s collections at Cersaie’s The Sound of Design
SLY, BIG SOFA, MAJI, FISK, ROCK, GULP, BOMB, CHEW, PAN
The Sound of Design is an event sponsored by Edi.Cer. Spa, Bologna Fiere, Promos s.r.l. and organized by Promos s.r.l. for Cersaie 2018, under the supervision of Angelo Dall’Aglio and Davide Vercelli. The This is the fifth edition of the exhibit and it stays true to its transversal approach, devoting a special place to contract projects and to the excellence in Italian Style. Music and design spring from a creative process, stir emotions and remove barriers: that’s where Angelo Dall’Aglio and Davide Vercelli started from. The intention behind The Sound of Design is to show that music and design can be immortal, adapt to trends and fashions and fuel new ideas.
Italian Style Contract - held at Cersaie 2018
The Sound of Design - Italian Style Contract was the title of the collective exhibition organised at Cersaie, the international ceramic tile and bathroom furnishings show held in Bologna from 24 to 28 September 2018. Hosted in Hall 30 of the Bologna exhibition centre, the collective exhibition celebrated its fifth edition this year while remaining faithful to its longstanding focus on the world of contract furnishing and the excellence of Italian Style. Music and design are both the result of a creative act, they stir emotions and break down barriers, explained the two curators Angelo Dall’Aglio and Davide Vercelli, who with The Sound of Design demonstrated that while music and design are both timeless they can equally well adapt to current trends and fashions and generate new ideas.
A total of 6,641 visitors, including 5,586 Italians and 1055 international attendees, converged on the mysterious 720 square metre booth whose walls displayed an iconic photo of the members of the rock group Madness in single file. With a layout that remained concealed from outside, the booth was divided into 10 sets devoted to various contract sector spaces including an outdoor spa, the bedroom of a B&B, a restaurant/lounge bar and a library, all arranged around a large dance floor inspired by the legendary Studio 54 in New York.
Music and videoclips accompanied visitors to The Sound of Design on an emotional journey exploring the flexibility and characteristics of the displayed ceramic tiles and bathroom furnishings, the real highlights of the exhibition. The music, chosen in collaboration with the media partner Radio Capital, was drawn from the years from 1976 to 1983, a tumultuous period marked by an unprecedented mix of diverse musical genres that also had a major influence on the world of design.
“As in previous years, we wanted to create an appealing, hospitable and stimulating venue that would engage all the senses. The resultant space proved ideal for hosting thought-provoking meetings between visitors and the approximately forty participating companies and showcased all the products to maximum effect. The focus on contract furnishing made the 2018 event especially popular amongst professional visitors, Cersaie’s main target audience.”
The calendar of events held in the arena proved highly popular, from the official opening on the afternoon of 24 September to the presentation of the ADI Ceramics & Bathroom Design Award 2018, the meeting with architects Teresa Sapey and Matteo Nunziati organised by Matrix4Design, the presentation of the Houzz & Home 2018 renovation market trend survey and wine tasting. Last but not least, the live broadcasts from the Radio Capital booth brought the exhibition to the attention of a wider audience beyond Cersaie.
As part of the ongoing collaboration with the Bologna Design Week, an eye-catching portal publicising the exhibition and featuring a mini-spa concept and a spectacular waterfall was officially opened on Wednesday 25 September in the Quadrivio of Galleria Cavour in the city centre.
The Sound of Design also had a live web and social media presence thanks to the online programme Isola Social organised once again by the magazine Il Bagno Oggi e Domani in close collaboration with design bloggers Carlotta Berta (unprogetto), Elisabetta Mattiello (MaisonLab), Simona Nurcato (BesideBathrooms) and Nora Santonastaso (design outfit) and with the participation of the Italianbark international blog team coordinated by Elisabetta Rizzato.
The Sound of Design is an event promoted by Edi.Cer. Spa, Bologna Fiere and Promos s.r.l. and organised by Promos s.r.l. during Cersaie 2018. Curated by Angelo Dall’Aglio and Davide Vercelli, it is held from 24 to 28 September in Hall 30 of the Bologna Exhibition Centre and in the Quadrivio of Galleria Cavour in the city centre during the Bologna Design Week from 25 to 29 September.
Participating companies
ADRENALINA, BERTOLOTTO, BRIONVEGA, CANTONI TRADING, CERAMICA SANT'AGOSTINO, CORDIVARI DESIGN, EMILGROUP, ETERNO IVICA, FIMA CARLO FRATTINI, FLAMINIA, GOMAN, GUFRAM, HOUSE OF MUSIC, ITLAS, JULIA MARMI - PIASENTINA STONE, LAGO, LEA CERAMICHE, L'OPIFICIO, LUCE DI CARRARA MARMO, MADE A MANO, MINACCIOLO, OIKOS - COLORE E MATERIA PER L'ARCHITETTURA, OPINION CIATTI, RAGNO, RUBINETTERIE 3M, SELETTI, SLAMP, UPGROUP, WALL&DECÒ.
Media partners
BRIGHT - VIDEO E COMUNICAZION INTEGRATA, DESIGNPRESS.INFO, IL BAGNO OGGI E DOMANI – DBINFORMATION, INTERPROMEX COMUNICAZIONE, MATRIX4DESIGN - EDITRICE INDUSTRIALE, RADIO CAPITAL.
Technical partners
ALYA, BF SERVIZI- BOLOGNAFIERE GROUP, GALLERIA CAVOUR, GPLANET, LATIFOLIA GROUP.
General information: Promos – tel. +39 051.66.46.000 – mostra@cersaie.it
Press office:
Map Design Communication Cersaie
Patrizia Ledda Andrea Serri
p.ledda@mapdesign.it aserri@confindustriaceramica.it
Mob. +39 339 4766974 Mob. +39 348 1504905
Lighting fixtures from L&L Luce&Light mark out the characteristic façade of the Bergen Børs Hotel in Norway
Once again, L&L Luce&Light fixtures have been chosen, this time to illuminate the façade of the Bergen Børs Hotel in the Norwegian city of Bergen. Originally housing the old stock exchange, the building, which dates back to 1862, was recently renovated by the renowned Swedish architecture and design studio Claesson Koivisto Rune, while the lighting project was developed by the Norwegian lighting design studio Zenisk. Given the building’s historical significance, and the fact that it is a major landmark in the city, the work of lighting its façade was of primary importance.
Bergen is a rainy city, and the natural light is often diffused through the clouds to envelop its buildings in grey. However, on sunny days the façades of the buildings reveal an eye-catching chromatic composition. The lighting project was therefore aimed at reproducing the façade's colours as if it were lit by sunlight, even on dull days.
In addition to this, the idea was that it should not be obvious at first sight that the building is a hotel, and that passers-by should be attracted by the masterly warm lighting that underlines the uniqueness of the façade, perfectly integrated into its urban setting.
The Bergen Børs Hotel overlooks a square surrounded by three other historic buildings. The façade lighting is a vertical gesture that strengthens the three-dimensional perception of the space and, at the same time, helps produce a comforting sense of security and spatial orientation.
Working in close collaboration with the architects and the client – De Bergenske, who own several luxury hotels in the city – the lighting designers have created an extremely elegant solution that highlights the contrasts in the materials and architectural elements, and perfectly reflects the hotel's refined interiors. Rather than completely light the entire façade, they have created a careful composition of horizontal and vertical elements so that the shape and volume of the building are easily recognizable. An intelligent use of light and shade ensures that, at night, the building is perceived as an organic whole whose entire outline has been redesigned.
Zenisk chose L&L products for the façade because they offer the perfect solution in terms of compact dimensions, precision optics and quality of light. As this is a historical building, the fixtures’ presence in the façade must be pared back and minimally intrusive. In addition, the use of precision optics substantially reduces light spill.
A mix of L&L devices was used to light the different architectural elements: powerful linear profiles – Neva (3000K, 25W, 12°x40°, 616 mm) and Neva Mini (3000K, 9W, 12°x 40°) – were used to foreground the surfaces of the vertical pillars, horizontal frames and exposed red bricks.
At the same time, Trevi linear profiles (3000K, 6W, 313 mm) have the function of completing and harmonising the light intensity. For the gable in relief above the main entrance, the frames above the windows and to outline the columns, Zenisk used Spot projectors (1.0 // 3000K, 2W, 20°), which produce a contrasting light, throwing these elements into relief to theatrical effect.
“We were looking for compact and reliable products capable of precisely highlighting the historical façades while integrating perfectly in them,” said Zenisk.
Vicenza, October 2018
BERGEN BØRS HOTEL
Bergen, Norway
architect: Claesson Koivisto Rune, Sweden Lighting design: Zenisk AS, Norvegia /Kristin Bredal, Natasa Rajic and Bao-An Pham Client: De Bergenske Delivered by SML Lighting AS
L&L Luce&Light is an Italian company that specialises in the design and production of lighting systems using LED technology for indoor and outdoor applications. Internationally renowned and respected in the lighting design sector, L&L has realised many exceptional projects around the world. Among the company’s main strengths are the high quality and reliability of its products, which are entirely developed and produced in its factory in Vicenza. L&L also pays special attention to the sourcing of its materials, in order to retain the core value on which its operation is based: products that are Made in Italy.
Press office: Spoongroup
Silvia Sassone T: 02 36595292 E: sassone@spoongroup.it
Elisa Tonghini T: 02 36595292 E: tonghini@spoongroup.it
Patrizia Ledda T: 02 36595292 E: ledda@spoongroup.it
Bologna September 24th-28th - Hall 30
Adrenalina makes its debut at the Cersaie 2018 International Trade Fair in Bologna featuring surface design and bathroom furnishings, as part of The Sound of Design - Italian Style Contract collective exhibition. Music and Design are the leitmotif of this eclectic exhibit portraying the best of the project contracting business, and Adrenalina furnishes it with sofas, armchairs and poufs.
Adrenalina shows off on each of the ten sets of the exhibition with its iconic soft furnishings whose unusual chromatic connotation stands out, harmonising with the ambience and the ad hoc music and video.
The music, especially from the 70s and 80s, is the soundtrack of a sensory journey through the excellence of Italian Style. Along the way you cross soft docking islands signed by Adrenalina where you can stop and consider the details and admire the best that project contracting companies can offer.
Adrenalina has been a constant presence in commercial venues and residential spaces for over twenty years, during which it has revolutionized traditional upholstery without ever compromising on comfort, and always making the place that hosts its creations unique.
Craftsmanship, attention to detail and tailor-made creations are the constitutive elements of the company's DNA which generated a contemporary atelier, a veritable expression of Italian-made excellence, where exclusivity and comfort are the beacon guiding the company's daily work.
Adrenalina’s collections at - The Sound of Design – Cersaie exhibition
SLY, BIG SOFA, MAJI, FISK, ROCK, GULP, BOMB, CHEW, PAN
The Sound of Design is an event sponsored by Edi.Cer. Spa, Bologna Fiere, Promos s.r.l. and organized by Promos s.r.l. for Cersaie 2018, under the supervision of Angelo Dall’Aglio and Davide Vercelli. The This is the fifth edition of the exhibit and it stays true to its transversal approach, devoting a special place to contract projects and to the excellence in Italian Style. Music and design spring from a creative process, stir emotions and remove barriers: that’s where Angelo Dall’Aglio and Davide Vercelli started from. The intention behind The Sound of Design is to show that music and design can be immortal, adapt to trends and fashions and fuel new ideas.
Bologna 24/28 September Pad 30. Music becomes the soundtrack to a timeless design
The Sound of Design - Italian Style Contract is the title of this year’s collective exhibition at Cersaie, the international ceramic tile and bathroom furnishings show to be held in Bologna from 24 to 28 September 2018. Hosted in Hall 30 of the Bologna exhibition centre, the collective exhibition celebrates its fifth edition this year while remaining faithful to its longstanding eclectic approach with a focus on the world of contract furnishing and the excellence of Italian Style. Music and design are both the result of a creative act, they stir emotions and break down barriers, explained the two curators Angelo Dall’Aglio and Davide Vercelli, who with The Sound of Design aim to demonstrate that while timeless in nature, music and design can equally well adapt to current trends and fashions and become a driver of new ideas.
The soundtrack accompanying visitors as they explore the exhibition comprises a series of songs released between 1976 and 1983, hits that gained in popularity over the following decades to become timeless icons. That tumultuous period was marked by an unprecedented mix of diverse musical genres including rock and disco, pop and heavy metal, electro, punk, reggae, ska and hip hop – an explosion of creativity that was not limited to music but also extended to the world of design. Suffice it to think of the role played by design in influencing the creation of musical instruments of the times or how music served as a model for avant-garde designers, shaping the conceptual and spatial development of their ideas.
The Sound of Design is divided into 10 different thematic sets with dedicated music and videos, each of which uses Italian ceramic and bathroom furnishing products to create distinctive exhibition spaces. “The space is organised in the form of an elongated arena to enable visitors to view the entire exhibit from any position,” explain Angelo Dall'Aglio and Davide Vercelli. “We wanted to offer them an emotionally-engaging experience in which they feel they’re at the centre of everything. The exhibition is held within a 720 square metre rectangle, but its spatial distribution remains concealed from the outside. At the centre we have recreated a dance floor inspired by the famous Studio 54 in New York, and facing this the booth of Radio Capital, the partner in the initiative which broadcasts live on air.”
The musical soundtrack, together with images and videoclips from the period, accompanies visitors on an emotional journey exploring the flexibility and characteristics of the displayed products. The music further enhances the experience for visitors as they discover the quality, versatility and performance of the ceramic and bathroom furnishing products, ideal for a wide range of applications in the contract furnishing sector.
“As in previous years, we wanted to create an appealing, sociable and exciting space that engages all the senses, a place that promotes stimulating meetings between people and the participating companies and displays each individual product to maximum effect. The focus on contract furnishing will make the 2018 event especially popular amongst professional visitors, Cersaie’s main target audience.”
Following the success of the four previous events (CerSea in 2014, CerStile in 2015, CerSail Italian Style Concept in 2016, Milleluci in 2017), which attracted a total of 39,800 visitors and 243 participating companies, the collective exhibition of Cersaie 2018 brings together a selection of high-profile companies and an international public of buyers and professionals constantly in search of new creative ideas. Collaboration with the Bologna Design Week will continue this year, and in the city centre an eye-catching portal publicising the exhibition will be installed in the Quadrivio (crossroads) in Galleria Cavour featuring a mini-spa concept and a spectacular waterfall. Musical videoclips from 1976 to 1983, selected in collaboration with Radio Capital, will provide the musical backdrop.
The Sound of Design also has a live web and social media presence thanks to the online programme Isola Social organised again this year by the magazine Il Bagno Oggi e Domani in close collaboration with design bloggers Carlotta Berta (unprogetto), Elisabetta Mattiello (MaisonLab), Simona Nurcato (BesideBathrooms) and Nora Santonastaso (design outfit) and with the participation of the Italianbark international blog team coordinated by Elisabetta Rizzato.
The Sound of Design is an event promoted by Edi.Cer. Spa, Bologna Fiere and Promos s.r.l. and organised by Promos s.r.l. during Cersaie 2018. Curated by Angelo Dall’Aglio and Davide Vercelli, it is held from 24 to 28 September in Hall 30 of the Bologna Exhibition Centre and in the Quadrivio of Galleria Cavour in the city centre during the Bologna Design Week from 25 to 29 September.
Calendar of events
Monday 24/9
12:00 pm – - 2:00 pm - Radio Capital live with Doris Daily
2:30 pm - Official opening of the exhibition.
Tuesday 25/9
12:00 pm - 2:00 pm Radio Capital live with Doris Daily
4:00 pm - Houzz & Home 2018: trends in the renovation market
5:00 pm - Matrix4Design @ Cersaie2018. What novelties are architects looking for in the contract sector. Teresa Sapey and Matteo Nunziati talk to companies.
Wednesday 26/9
2:00 pm – 2:00 pm - Radio Capital live with Doris Daily
2:30 pm - Award ceremony for ADI Ceramics & Bathroom Design Award 2018
7:00 pm - Opening of exhibition The Sound of Design in Galleria Cavour in Bologna city centre
Thursday 27/9
2:30 pm - Julia Marmi with ADI Friuli Venezia Giulia and APPC (Architects, Planners, Landscapers and Conservationists) Udine - Award ceremony for design competition on Pietra Piasentina “Fifty”
7:00 pm - DJ set Radio Capital with Prezioso DJ
From Tuesday 25 to Friday 28 September: wine tasting
Participating companies
ADRENALINA, BERTOLOTTO, BRIONVEGA, CANTONI TRADING, CERAMICA SANT'AGOSTINO, CORDIVARI DESIGN, EMILGROUP, ETERNO IVICA, FIMA CARLO FRATTINI, FLAMINIA, GOMAN, GUFRAM, HOUSE OF MUSIC, ITLAS, JULIA MARMI - PIASENTINA STONE, LAGO, LEA CERAMICHE, L'OPIFICIO, LUCE DI CARRARA MARMO, MADE A MANO, MINACCIOLO, OIKOS - COLORE E MATERIA PER L'ARCHITETTURA, OPINION CIATTI, RAGNO, RUBINETTERIE 3M, SELETTI, SLAMP, UPGROUP, WALL&DECÒ.
Media partners
BRIGHT - VIDEO E COMUNICAZION INTEGRATA, DESIGNPRESS.INFO, IL BAGNO OGGI E DOMANI – DBINFORMATION, INTERPROMEX COMUNICAZIONE, MATRIX4DESIGN - EDITRICE INDUSTRIALE, RADIO CAPITAL.
Technical partners
ALYA, BF SERVIZI- BOLOGNAFIERE GROUP, GALLERIA CAVOUR, GPLANET, LATIFOLIA GROUP.
The two curators
Angelo Dall’Aglio
Born in Bologna in 1969, Angelo Dall’Aglio graduated in Architecture from Milan Polytechnic with a specialisation in Industrial Design and Furnishing. He collaborates with well-known companies in the furniture sector as a designer and consultant and at the same time works on interior architecture for private homes, shops, offices and exhibits. Since 2013 he has been on the management team of Promos srl, the Cersaie Show Office, and in 2015 was appointed head of organisation.
www.cersaie.it mostra@cersaie.it
Davide Vercelli
Born in 1966 in Varallo (Vercelli), Davide Vercelli graduated in engineering from Turin Polytechnic. A designer and art director, he has worked with leading companies in a range of sectors, including: Fima Carlo Frattini, where he has worked as art director since 2015; Ritmonio, from 1999 to 2007, creating the concept and serving as company director; Liberostile, of which he was the founder; HOM; Marmo Elite. In 2013 he created Aggregàti, a major collective event at Cersaie 2013 and the Fuorisalone 2014 devoted to the contract furnishing and wellness sectors. He is a lecturer at the Milan and Turin Polytechnics and at the I.E.D., a coordinator of the Living thematic commission for the ADI Design Index and a member of Atelier dell’Innovazione. He has twice been shortlisted for the Compasso d’Oro Award and has won a number of prestigious international awards including Design Plus, International Design Awards and the Good Design Award.
www.davidevercelli.it info@davidevercelli.it
General information: Promos – tel. +39 051.66.46.000 – mostra@cersaie.it
Ufficio Stampa:
Map Design Communication Cersaie
Patrizia Ledda Andrea Serri
p.ledda@mapdesign.it aserri@confindustriaceramica.it
Mob. +39 339 4766974 Mob. +39 348 1504905
The ICONIC AWARDS 2018 reward the innovation of the Palladiano lighting fixture family from L&L Luce&Light
An important new international award has been added to L&L Luce&Light’s path of excellence. The company from Vicenza, in north-east Italy, specialists in LED lighting for architecture, has won recognition in the Product category of the prestigious ICONIC AWARDS 2018 – Innovative Architecture for its Palladiano fixtures.
Supported by the German Design Council, an independent German organization that promotes design and architecture at an international level, the Iconic Awards particularly reward excellence in innovation and the ability of the selected products to deliver innovative and cross-cutting solutions, stimulating cross-fertilisation between different disciplines in design and architecture.
The Palladiano system of lighting fixtures has all these characteristics: it features an innovative design, great flexibility of application and an array of accessories that offer an especially wide range of lighting possibilities. The system was designed by Consuline, the lighting design studio founded by Francesco Iannone and Serena Tellini, and is inspired by the architectural principles of Vicenza’s celebrated 16th-century architect Andrea Palladio, based on the golden mean as a proportional ratio between the elements. With a tagline of “the lighting all-rounder”, this family is extremely versatile: a single lighting fixture can be used in 5 types of application: it can be mounted on walls, ceilings, bollards or poles, or used as a projector. Its design is linear and harmonious, the movement of its articulated arms and adjustable optics provide exceptional flexibility, and it comes with a rich array of optical accessories, making it ideal for a wide variety of design applications. Indeed, by combining its optical accessories (colour filters and shadow-effect filters: forest, rain, water, etc.), Palladiano can create atmospheric lighting effects that call to mind the natural dappled effect of light shining through foliage.
Palladiano’s technical characteristics
The lighting fixture consists of a plate with 8 high-intensity power LEDs and has a magnetic anchoring system to enable quick and easy positioning of the optics: 15°, 24°, 38°, 54°, 14°x56° and 15 street optics. Its shape is characterised by semi-circular arms that can be adjusted in 30° steps and which support optics that are adjustable through 336° to direct a beam of 2700K, 3000K or 4000K white light.
L&L Luce&Light is an Italian company that specialises in the design and production of lighting systems using LED technology for indoor and outdoor applications. Internationally renowned and respected in the lighting design sector, L&L has realised many exceptional projects around the world. Among the company’s main strengths are the high quality and reliability of its products, which are entirely developed and produced in its factory in Vicenza. L&L also pays special attention to the sourcing of its materials, in order to retain the core value on which its operation is based: products that are Made in Italy.
Press office: Spoongroup
Silvia Sassone T: 02 36595292 E: sassone@spoongroup.it
Elisa Tonghini T: 02 36595292 E: tonghini@spoongroup.it
Patrizia Ledda T: 02 36595292 E: ledda@spoongroup.it
An Italian Brand rooted in the Gypsum Craft Tradition
Plasterego is an Italian brand with a strong artisan undertone, specialized in the production and installation of surface coating and interior plaster products in general. Thanks to its consolidated know-how, gained in over 60 years of history and by means of research into the material and its aesthetics, Plasterego has helped to rejuvenate the image of gypsum, which is no longer exclusively linked to classical decorations – cornices and false ceilings – but also to architectural features integrated into contemporary projects.
Plasterego aims to preserve the original characteristics of the product as it once was while exploiting the search for new technological solutions to improve the production processes and quality as much as possible. Incidentally, gypsum is a natural material, originating from manufacturing processes with no negative impact on the ecosystem, and is completely fireproof, making it suitable for public spaces. This is not to overlook the wholesomeness of the material, the sustainability of the products built, and its ability to add quality and well-being to any environment.
Coatings are an important part of Plasterego’s products, which can be custom-made — installed and finished on site — or from the catalog — modular panels of various sizes and textures and continuous panels, which enable the creation of seamless surfaces. The application of these coatings is ideal for luxury retail and contract projects, as well as domestic spaces.
An encounter with Giorgio Zaetta, an attentive and very experienced architect and designer, has yielded one of the company’s latest creations: Exagon, continuous modular plaster coating consisting of the random repetition of staggered hexagonal components, created for .pico, a research project involving design, architecture and art, conceived by Zaetta together with ZERO Gallery… and recently presented at the 2018 Fuorisalone in Milan. In the Exagon project, Giorgio Zaetta was inspired by a visit to the Albergo Diurno Venezia in Milan and by the basalt columns of the Giant’s Causeway in Ireland. He thus designed a plaster coating with an impressive and innovative morphology, creating a richly tactile surface, like that of natural gypsum, and, at the same time, an intriguing play on reflections and shadows that “dress” the surface with extraordinary magnificence and bring out the artisan qualities of the product.
Other continuous coating panels made by Plasterego are Eden, with a more classical flavor, characterized by a flowering branch that runs along the wall, and Shore, which is inspired by the ripples of the sea.
Company Profile
PLASTEREGO has a story that has lasted for 60 years in the production of plaster decorations for interiors in Padua, Italy. Thanks to the long and acknowledged experience of the founder, Mario Boschetto, it is now an industrial company with a strong craft imprint. The second generation of the Boschetto family – Cristiana, Federico and Andrea - who runs the company, has contributed to renewing its structure to make it internationally competitive. Through research into materials and their aesthetics, plaster can no longer be assigned just to classical decorations – frames and false ceilings – but can also be used for architectural elements integrated in contemporary designs. Plasterego has recently worked in luxury retail for Louis Vuitton and Valentino (on a David Chipperfield interiors). They made the linings of the worldwide Diesel stores and for Nespresso. In yachting, some interiors of Joseph Farcus Architect for Carnival. The company supports contemporary art projects of Fondazione Bevilacqua La Masa (Venice) and is ambassador of Italy’s fine craftsmanship, in the portal Italia su Misura (Italy made-to-measure) by the Cologni Foundation of Art Activities.
The Pernod Ricard University campus in France – a new outdoor lighting project by Italian company L&L Luce&Light.
L&L Luce&Light, the Italian company specializing in the manufacture of LED lighting fixtures, has provided the lighting in some of the outdoor areas of the new training centre created by Pernod Ricard, the French drinks giant. Designed by the French architect Cyril Durand Behar, the Pernod Ricard University campus is a high-tech training centre stretching over 6500 m2 and structured around four areas of activity: work, relaxation, accommodation and conviviality, represented by as many different architectural structures. Four, too, is the number of the principle materials used in the project: stone, wood, concrete and metal.
The project has gained the BREEAM certification as “Very Good” because it embraces the concepts of sustainability that make it architecturally cutting edge in terms of technology, energy efficiency and respect for the environment.The learning centre – the Chai – is undoubtedly the symbolic heart of the project. Its structure seems to disappear into its setting, thanks to the purity of its forms and the chosen materials: the reflection of the surrounding nature on its mirrored façades creates the effect of extending the park, playing as it does with the light and the scenery.
In the walkways around the outside of this building, the Parisian lighting design studio Distylight, which was responsible for the overall lighting project, used the Plin 1.1 bollards from L&L Luce&Light. The 12W Plin 1.1 fixtures, with a 3000K colour temperature, finish in cor-ten (photos 2, 3 and 4) and diffuse optics, are characterised by a simple, minimal design. The head containing the light source is tilted by 45°: the resulting controlled downward beam avoids light dispersion.The other application of L&L Luce&Light fixtures is in the outdoor walkway next to the reception, housed in the structure known as “le Prieuré” (the Priory). Here, 6W Litus 2.0 uplights have been used (photo 1). These fixtures have 7° optics, a colour temperature of 3000K, and a cover entirely in glass, with no visible screws.
Summary sheet
project: Pernod Ricard University
location: Domaine de la Voisine, Clairefontaine en Yvelines, France
architect: Cyril Durand Behar
lighting design: Distylight
L&L Luce&Light is an Italian company that specialises in the design and production of lighting systems using LED technology for indoor and outdoor applications. Internationally renowned and respected in the lighting design sector, L&L has realised many exceptional projects around the world. Among the company’s main strengths are the high quality and reliability of its products, which are entirely developed and produced in its factory in Vicenza. L&L also pays special attention to the sourcing of its materials, in order to retain the core value on which its operation is based: products that are Made in Italy.
Press office: Spoongroup
Silvia Sassone T: 02 36595292 E: sassone@spoongroup.it
Elisa Tonghini T: 02 36595292 E: tonghini@spoongroup.it
Patrizia Ledda T: 02 36595292 E: ledda@spoongroup.it
The Second Parisian Edition of Materials Village at Maison & Objet
Parc des Expositions de Paris Nord Villepinte HALL 6 | Stand O112 P111 7-11 September 2018
The second Parisian edition of Materials Village, the Material ConneXion Italia hub dedicated to the promotion of innovative materials and new sustainable technologies, will be held from 7 to 11 September 2018. Thus, the most important international research and consultancy network on materials will be present within one of the main exhibitions focusing on interior design, decoration and architecture: Maison & Objet.
Materials Village thereby embarks on an international journey characterised by participation in important events such as Milan Design Week, the London Design Festival, INDEX - Mozaik Indonesia and Paris Design Week, while the second appointment will take place within Maison & Objet. There are many new features this year, including the repetition of the same fair structure, which will divide the exhibition spaces into two distinct areas: "Home" and "Decorative Objects".
Materials Village will be located inside Hall 6, the pavilion dedicated to the home, and where materials play a central role. More specifically, the Material ConneXion Italia hub will be within the TODAY sector, SIGNATURE PROJET area: the division of the fair dedicated to design inspiration for contemporary interior architecture, and for iconic and emerging design brands and industry names.
A project aimed at Parisian architects and dedicated to the world of interiors, designed for visitors looking for innovative materials with a high creative value: a tailor-made response to every design requirement. A successful format that creates the perfect ratio of spaces dedicated to innovation and research and space for material production companies: a "village" dedicated to the world of materials and production processes.
The following companies will be present within the Materials Village: COTTOETRUSCO, MIA, NATURTEX, UNIC - CONCERIE ITALIANE
Material ConneXion Italia
Material ConneXion is the most important international network of research and consulting on innovative and sustainable materials with libraries in New York, Milan, Tokyo, Bangkok, Daegu, Skövde, Bilbao, Copenhagen and Hong Kong.
Material ConneXion Italia, under the supervision of its President Rodrigo Rodriquez, has been providing consulting, promotion and training for companies in the field of innovative, materials and sustainability since 2002. The Milan office utilizes their Material Library to display more than 5000 material samples from all over the world to their clients.
www.materialconnexion.it
Press Office Spoongroup:
Silvia Sassone Tel. 02 36595292 Email: sassone@spoongroup.it
Patrizia Ledda Tel. 02 36595292 Email: ledda@spoongroup.it
GEA, Adrenalina sofa collection
Gea collection presented during latest Salone del mobile 2018, is a tribute to Gea della Garisenda and to 18th-century wing chairs. The armchair with wings – which were originally meant to protect from draughts and retain the warmth of the fireplace – has passed through three centuries of history.
GEA knocks on the doors of contemporary living with a futurist version of the classic Wing Chair whose "en cabriole" legs typical of the Louis XV style, get to be streamlined, elongated and tapered: it’s almost a change of identity to get ready for a journey through space.
technical details
Product name: GEA
Designer: Giovanni Tommaso Garattoni
Product: sofa+armchair+small armchair
Upholstery: Kvadrat, Vescom, Abitex
Materials: wooden frame, foam
Dimensions:
Armchair; L 82 P 110 H 132 Hs 45
Small armchair; L 76 P 100 H 92 Hs 45
Sofa; L152 P 110 H 132 Hs 45
ADRENALINA
Adrenalina is freedom of expression, of dreaming aloud, and of coloring the imagination, through bold and innovative upholstered seating collections. Care for technical details, great attention to comfort and softness and a look at the latest fashion trends shape Adrenalina’s philosophy. Adrenalina upholstered collections break the mold conferring uniqueness to the place that hosts them without compromising on comfort. Adrenalina draws on the experience and wisdom of traditional craftsmanship combined with a constant search for innovative materials and the development of modern production techniques, while maintaining the character of an atelier where the desires of those who love to surround themselves with bold original statement-like design can be fully satisfied. Adrenalina is the refuge of originality, a space where diversity is a value to be protected. And the uniqueness becomes absolute with Adrenalina, which gives its customer the opportunity to customize products endlessly or develop exclusive limited-edition seats.
Adrenalina is a brand of Domingo Salotti srl, born in 1999 with the desire to conceive eclectic and innovative designs for upholstered furniture for commercial and residential use, reinterpreting armchairs, sofas and modular padded seating furniture as iconic and sculptural elements that, although stunning, are always extremely comfortable.
Collective exhibition
THE SOUND OF DESIGN - Italian Style Contract - Cersaie 2018
Music will accompany visitors on an emotional journey through timeless design.
The Sound of Design - Italian Style Contract is the title of this year’s collective exhibition at Cersaie, the international ceramic tile and bathroom furnishings show to be staged in Bologna from 24 to 28 September 2018. Held in Hall 30 of the Bologna exhibition centre, the exhibition celebrates its fifth edition this year while remaining faithful to its longstanding eclectic approach with a focus on the world of contract furnishing and the excellence of Italian Style. Music and design are both the result of a creative act, they stir emotions and break down barriers, explained the two curators Angelo Dall’Aglio and Davide Vercelli, who with The Sound of Design aim to demonstrate that while timeless in nature, music and design can equally well adapt to current trends and fashions and become a driver of new ideas.
The soundtrack accompanying visitors as they explore the exhibition will consist of a series of songs released between 1976 and 1983 which have established themselves over the years as timeless icons. That tumultuous period was marked by an unprecedented mix of diverse musical genres such as rock and disco, pop and heavy metal, electro, punk and reggae, ska and hip hop, an explosion of creativity that was not limited to music but also invaded the world of design. Just think of the role played by design in influencing the creation of musical instruments of the times or how music served as a model for avant-garde designers, shaping the conceptual and spatial development of their ideas.
The Sound of Design will be divided into a number of different sets, each of which will use Italian ceramic and bathroom furnishing products to create distinctive exhibition spaces. The musical soundtrack, together with images and videoclips from the period, will accompany visitors on an emotional journey exploring the flexibility and characteristics of the displayed products. The music will further enhance the experience for visitors as they discover the quality, versatility and performance of the ceramic and bathroom furnishing products, ideal for a wide range of applications in the contract furnishing sector. A national radio channel will also play an important role in promoting the exhibition and organising one of the sets.
Following the success of the four previous events (CerSea in 2014, CerStile in 2015, CerSail Italian Style Concept in 2016, Milleluci in 2017), which attracted a total of 39,800 visitors and 243 participating companies, the collective exhibition of Cersaie 2018 brings together a selection of high-profile companies and an international public of buyers and professionals constantly in search of new creative ideas. Collaboration with the Bologna Design Week will continue this year, and in the city centre a portal publicising the exhibition will be installed in the Quadrivio (crossroads) in Galleria Cavour.
Press Office:
Map Design Communication Cersaie
Patrizia Ledda Andrea Serri
p.ledda@mapdesign.it aserri@confindustriaceramica.it
Mob. +39 339 4766974 Mob. +39 348 150490
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